2023

NYX Awards - 2023 Gold Winner Winner: Infernozilla

Ready or Not Newsletter

Entrant Company

Infernozilla

Category

Content Marketing Strategy / Content Marketing Strategy / Other__

Client's Name

VOID Interactive

Country / Region

United States

Experience Level

Agency

In keeping the community engaged and informed between long development update cycles for the game “Ready or Not”, we helped take over this task in crafting their monthly newsletter, which gives extensive transparency to its players and fans on the development of the game in an entertaining and easy-to-digest format. With 46 newsletters written in the last 12 months, volume #45 of this newsletter series was a “Year in Review” and took this series’ success to new heights. It boasted 4,473,646 unique impressions, 212,887 views, and 2334 upvotes on the Steam platform. For context, this is 50% above the average impressions.

This particular newsletter featured some fan-made content from contests that we hosted in 2022, as well as highlighting all the milestones and additions to the game throughout the year. Every single volume throughout the year has garnered at least 2 million impressions and over 150k views and has been growing consistently.

2023
Strategic Campaign
NYX Awards 2023 Winner - Semtech / Sierra Wireless Merger and Brand Refresh, Semtech
gold
winner

Entrant Company

Semtech

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States

2023
People & Team
NYX Awards 2023 Winner - WePlay Studios , WePlay Studios
gold
winner
One True King, HoYoverse, SPORTFIVE

Entrant Company

WePlay Studios

Category

People & Team / People & Team / Other___

Country / Region

United States

2023
Social Media
NYX Awards 2023 Winner - Black Mesa Social Media, Infernozilla
gold
winner
Crowbar Collective

Entrant Company

Infernozilla

Category

Social Media / Twitter Page

Country / Region

United States

2023
Strategic Campaign
NYX Awards 2023 Winner - Manufacturing For Growth (MFG) Meeting, AMT - The Association For Manufacturing Technology
gold
winner

Entrant Company

AMT - The Association For Manufacturing Technology

Category

Strategic Campaign / Event Campaign

Country / Region

United States