2023

NYX Awards - 2023 Gold Winner Winner

Thrust Strategic Communications, logo

Entrant Company

Orrbitt Creative Group

Category

Design - Logo

Client's Name

Thrust Strategic Communications

Country / Region

United States

Experience Level

Agency

Thrust is a nimble and mighty strategic communications firm for the life sciences. They found us (ORRBITT Creative Group) the same way we find most clients; word-of-mouth. We've since collaborated together on a handful of biotech startup launches.

Thrust didn't want to use the word "thrust" tooooo literally, but still wanted to visually communicate the physical motion of "thrust" within the confines of their clients' microscopic therapies. Easy, right? Lowercase logotype, with asymmetric & right-heavy "t", and all letters purposefully and conveniently motioning left-to-right. The line mesh icon thrusts upward in a similar motion an orchestral maestro might use in concert, signifying biotech's continued conduction of modern miracles.

Credits

Founder, Creative Director
John Stewart
2023
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Category

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Category

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