BOOM Goes The Drum Website Redesign

Boom Goes The Drum is a Canadian event planner that creates experiences, not moments. Their purpose is to create events that impact people while bringing them together. After completing a visual rebrand this bold event planner needed a website that would help them rise above the noise of a competitive industry and that would showcase their company personality.

The new website had to accomplish two main things:

1) Give the user a taste of the BOOM event planning experience

2) Showcase BOOM’s impressive portfolio in an exciting and captivating way

The new website was designed to invite users into the event experience by using full-screen imagery to create an impactful first impression. The photos were treated with an overlay that represents BOOM’s signature event lighting. Every image on the website is a real image from a BOOMevent. This duotone overlay turned even ordinary photos into beautiful impactful experiences.

From the Homepage to the Connect page the website creates a unique experience for the user much like the experience one would have when collaborating with BOOM.