2023
Entrant Company
LevLane
Category
Broadcast / Television - Insurance
Client's Name
United Concordia Dental
Country / Region
United States
Experience Level
Agency
A :15 spot that used the creative elements from the rest of the campaign (programmatic, paid social, organic social, OOH, etc.) and ran during the Army-Navy game in select local markets to remind the target audience (military and federal employees) to sign up for Dental Insurance before the enrollment period ended (Army-Navy game took place the final weekend before the deadline). This strategic buy was instrumental in driving signups for United Concordia during that final weekend and pushing their numbers over the top.
Credits
Entrant Company
Pointman News Creation
Category
Public Relations - Media Response
Country / Region
Canada
Entrant Company
SFC Group
Category
Integrated Marketing - Business to Business
Country / Region
United States
Entrant Company
Player One Trailers
Category
Commercial & Marketing - Art Direction
Country / Region
United States
Entrant Company
Roaming Hunger, Inc/ RMNG
Category
Strategic Campaign - Mobile Campaign
Country / Region
United States