2020

NYX Awards - 2020 Grand Winner Winner

Homes Of The Homeless

Entrant Company

Miami Ad School Europe, Toronto and San Francisco

Category

Advertising (NEW) - Advertising / Other

Client's Name

+Peace and Ikea

Country / Region

United States

Experience Level

Internal

People are not aware of “Hostile Architecture”: a form of overlooked and deliberate violence against the homeless population, which creates animosity between the homeless, the youth and the authorities. 

So +Peace partnered up with Ikea to highlight Hostile Architecture to the public and to force the authorities to take them off the streets.

Because If we want to halve violence and bring peace to our cities, we will need to meet people’s basic needs: living.

Credits

Copywriter
Refaat Rico
Copywriter
Hatem El Akad
Art Director
Ted Pedro
Art Director
Lee I
2020
Integrated Marketing
NYX Awards 2020 Winner - My Pool is My Escape
grand
winner
Anthony & Sylvan Pools

Entrant Company

BURKE Integrated Marketing

Category

Integrated Marketing - Business to Consumer

Country / Region

United States

2020
Commercials / Marketing
NYX Awards 2020 Winner - Born to Rule
grand
winner
Canon Singapore Pte Ltd

Entrant Company

Paradox Media Pte Ltd

Category

Commercials / Marketing - Consumer Products / Services

Country / Region

Singapore

2020
Non-Broadcast
NYX Awards 2020 Winner - The Final Bell
grand
winner
Matson Money

Entrant Company

Matson Money

Category

Non-Broadcast - Financial Services

Country / Region

United States

2020
Broadcast / Television
NYX Awards 2020 Winner - THE BLUE WAY next exit
grand
winner
Drees & Sommer

Entrant Company

Cinecore Motion Pictures GmbH

Category

Broadcast / Television - Corporate Image

Country / Region

Germany