2020
Entrant Company
Paradox Media Pte Ltd
Category
Commercials / Marketing / Consumer Products / Services
Client's Name
Canon Singapore Pte Ltd
Country / Region
Singapore
Experience Level
Agency
A crucial product launch in the most unprecedented times, the latest EOS R5 & R6, are arguably Canon's most exciting mirrorless full-frame cameras with features that will rewrite the benchmark of mirrorless photography. The EOS R5's 8K video recording capability is the jewel in the crown amongst other key USPs such as 20 frames per second, 8-Stop In-Body Image Stabilizer, and native ISO102,400. Conceptually, we want to explore the idea of an unstoppable wave the two cameras are about to unleash. The idea was to communicate the products taking everyone by storm and create a larger-than-life visual experience to illustrate the cameras’ powerful attributes. Using the storm as the key metaphor, we engaged various interpretations of the storm to highlight the features - a spinning zoetrope for 20fps, the eye of the storm for image stabilization, an explosion of butterflies for 8K video quality.
Credits
Entrant Company
Zgraya Digital
Category
Website / Corporation Design
Country / Region
Ukraine
Entrant Company
Morris Animal Foundation
Category
Design & Print / AD (Campaign)
Country / Region
United States
Entrant Company
Zgraya Digital
Category
Website / Business to Business
Country / Region
Ukraine
Entrant Company
Perfect Accident Creative Services GmbH
Category
Broadcast / Television / News
Country / Region
Germany