2020

NYX Awards - 2020 Grand Winner Winner: Paradox Media Pte Ltd

Born to Rule

Entrant Company

Paradox Media Pte Ltd

Category

Commercials / Marketing / Consumer Products / Services

Client's Name

Canon Singapore Pte Ltd

Country / Region

Singapore

Experience Level

Agency

A crucial product launch in the most unprecedented times, the latest EOS R5 & R6, are arguably Canon's most exciting mirrorless full-frame cameras with features that will rewrite the benchmark of mirrorless photography. The EOS R5's 8K video recording capability is the jewel in the crown amongst other key USPs such as 20 frames per second, 8-Stop In-Body Image Stabilizer, and native ISO102,400. Conceptually, we want to explore the idea of an unstoppable wave the two cameras are about to unleash. The idea was to communicate the products taking everyone by storm and create a larger-than-life visual experience to illustrate the cameras’ powerful attributes. Using the storm as the key metaphor, we engaged various interpretations of the storm to highlight the features - a spinning zoetrope for 20fps, the eye of the storm for image stabilization, an explosion of butterflies for 8K video quality.

Credits

Account Director / Paradox Media Pte Ltd
Sebastian Lee
Account Executive / Paradox Media Pte Ltd
Roseline Wang
Creative Director / Paradox Media Pte Ltd
Lynn Ho
Art Director / Paradox Media Pte Ltd
Colin Yeap
Senior Designer / Paradox Media Pte Ltd
JX Cheng
2020
Website
NYX Awards 2020 Winner - Website for an Investment Company, Zgraya Digital
grand
winner

Entrant Company

Zgraya Digital

Category

Website / Corporation Design

Country / Region

Ukraine

2020
Design & Print
NYX Awards 2020 Winner - Auditioned for Role Campaign Colorado Ballet Program Ads, Morris Animal Foundation
grand
winner

Entrant Company

Morris Animal Foundation

Category

Design & Print / AD (Campaign)

Country / Region

United States

2020
Website
NYX Awards 2020 Winner - Website for an Investment Company, Zgraya Digital
grand
winner

Entrant Company

Zgraya Digital

Category

Website / Business to Business

Country / Region

Ukraine

2020
Broadcast / Television
NYX Awards 2020 Winner - CGTN Global Promo “MOSAIC”, Perfect Accident Creative Services GmbH
grand
winner
CGTN / China Global Television Network

Entrant Company

Perfect Accident Creative Services GmbH

Category

Broadcast / Television / News

Country / Region

Germany