2021

NYX Awards - 2021 Gold Winner Winner

Mopar Shadow Brochures

Entrant Company

The J. R. THOMPSON COMPANY, LLC

Category

Design & Print - Brochure

Client's Name

Country / Region

United States

Experience Level

Agency

The Mopar Shadow campaign reveals the hidden spirit of each vehicle when innovative accessory design is combined with exceptional vehicle engineering. The individual brand brochures show customers how Mopar Accessories allow them to travel, drive and play with comfort and ease. The Chrysler Pacifica, widely considered a family vehicle, accompanied by all the accoutrements is perfect for venturing out and connecting with family. For the Ram 1500, its power and functionality that take center stage. Whether driving through the woods or hauling a load, Mopar Accessories for the Dodge Ram define the experience as the ultimate form of adaptability and utility. The Jeep Gladiator epitomizes the definition of freedom. With the widest selection of Mopar Accessories of any other FCA brand vehicle, the driver experience runs the gamut from simply driving around town to running wild. For the Ram HD, it’s all about sheer power and towing capacity. The available Mopar Accessories for this model take the owner through any type of scenario from a tough day’s work on the job or hauling everything needed for an epic week-end on the trails. No matter what the task, the accessorized Ram HD is sure to get the job done.

These Mopar Shadow campaign brochures greet customers on the sales floor and introduces them to purposefully designed accessories married with exceptionally well-engineered vehicles. Through the individual brand brochures, customers can see how Mopar Accessories allow them to drive with comfort and ease – perhaps even reveal their hidden spirit of adventure.

2021
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Entrant Company

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Category

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Country / Region

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