Driving a new digital era for London Transport Museum

This project started with how we wireframed, tested, reiterated and focussed what the Museum had, towards what their users needed. There were some large technical challenges with features like Collections, Events Listings and Ticketing — but was it worth it?

\"Having a new and improved website is a complete game-changer for the Museum as it has allowed us to bring our collection and its fascinating stories to a global audience, with an improved user experience and focus on rich, searchable, shareable content. .\" — Harriet Burke Head of Digital Marketing at London Transport Museum

That’s all well and good but what about the numbers?

— 33% increase in visits to Collections

— 20x increase in donations (yes — really)

— 120% increase in shop revenue

TWO TAKEAWAYS

Know your users

The foundations of every project is knowing, really knowing, who your customers, visitors, clients, players or learners are. If you don\'t have these building blocks, we can help you discover who they are, and what they care about, but that will and should take time.

Bring your people along

It\'s often the case that organisations often try to assert that the website information architecture reflects the business itself. There\'s even a law for it. Stakeholder Management may sound like a form of political manipulation, it\'s another foundational piece that needs time to bring everyone along on the journey so your people understand why the website is refocussing on users needs.