2021

NYX Awards - 2021 Gold Winner Winner: Multipleoutlet Productions & Charity Bids

THE BALL

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast / Entertainment

Client's Name

National Jewish Health

Country / Region

United States

Experience Level

Agency

Tasked with replacing the yearly formal gala The Beaux Arts Ball for National Jewish Health hospitals in Colorado, we decided to create a parody of the Broadway musical "The Prom" using its original four stars. This original script and lyrics catered toward raising funds for the leading respiratory hospital system in the country. Filmed individually on cell phones by the performers themselves, with a director and sound recordist, the editor placed the individuals video segments into the zoom format, while having to line up the timing to make it look and feel like these 4 performers recorded this together. It was a quite a challenge. The event was a tremendous success raising millions of dollars and providing an enormous amount of entertainment, humor and drama for the audience.

Credits

Producer
Israel Schachter
Director/Producer
Yeeshai Gross
2021
Integrated Marketing
NYX Awards 2021 Winner - Hettema House Party , The Hettema Group
gold
winner
The Hettema Group

Entrant Company

The Hettema Group

Category

Integrated Marketing / Promotional (NEW)

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Pandora's Box: Lifting the Lid on Menstruation, IR Films - a Diva International and Media One Creative production
gold
winner
Diva International + Media One Creative

Entrant Company

IR Films - a Diva International and Media One Creative production

Category

Branded Content / Documentary

Country / Region

Canada

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Finding an audience for the first-ever all digital CES, Manning Consulting
gold
winner
Panasonic Corporation of North America

Entrant Company

Manning Consulting

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

United States

2021
Web Based Production
NYX Awards 2021 Winner - Don't Follow - The Military Assistance Program, Boxcar
gold
winner

Entrant Company

Boxcar

Category

Web Based Production / Nonprofit

Country / Region

United States