2021

NYX Awards - 2021 Gold Winner Winner: Multipleoutlet Productions & Charity Bids

THE BALL

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast / Entertainment

Client's Name

National Jewish Health

Country / Region

United States

Experience Level

Agency

Tasked with replacing the yearly formal gala The Beaux Arts Ball for National Jewish Health hospitals in Colorado, we decided to create a parody of the Broadway musical "The Prom" using its original four stars. This original script and lyrics catered toward raising funds for the leading respiratory hospital system in the country. Filmed individually on cell phones by the performers themselves, with a director and sound recordist, the editor placed the individuals video segments into the zoom format, while having to line up the timing to make it look and feel like these 4 performers recorded this together. It was a quite a challenge. The event was a tremendous success raising millions of dollars and providing an enormous amount of entertainment, humor and drama for the audience.

Credits

Producer
Israel Schachter
Director/Producer
Yeeshai Gross
2021
Advertising
NYX Awards 2021 Winner - Trails, Miami Ad School Hamburg
gold
winner
World Wildlife Fund

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Country / Region

India

2021
Publications
NYX Awards 2021 Winner - REACH Magazine, Tarrant County College
gold
winner

Entrant Company

Tarrant County College

Category

Publications / Magazine

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - Corona and Texas Longhorns Horns Up Limes In Custom Sneaker, Groove Jones
gold
winner

Entrant Company

Groove Jones

Category

Integrated Marketing / Integrated Mobile Experience (NEW)

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Driving a new digital era for London Transport Museum, CTI Digital
gold
winner

Entrant Company

CTI Digital

Category

Website / Best User Experience

Country / Region

United Kingdom