2021
Entrant Company
Miami Ad School Hamburg
Category
Advertising - Advertising / Other
Client's Name
Google & HMCT Art Centre
Country / Region
India
Experience Level
Student
Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Body type, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Body types, forging a community of confident individuals all dancing to their own rhythms in unison.
Credits
Entrant Company
Directive Consulting
Category
Website - Consulting
Country / Region
United States
Entrant Company
SFC Group
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Rebel Gail Communications
Category
Social Marketing / Communications - Social Ad Campaign
Country / Region
United States
Entrant Company
The MRN Agency
Category
Design & Print - AD (Campaign)
Country / Region
United States