2021

NYX Awards - 2021 Gold Winner Winner: Miami Ad School Hamburg

Body Type

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Client's Name

Google & HMCT Art Centre

Country / Region

India

Experience Level

Student

Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Body type, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Body types, forging a community of confident individuals all dancing to their own rhythms in unison.

Credits

Art Director
Rose Elise Achard
Copywriter
Adam Braun
Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
2021
Web Based Production
NYX Awards 2021 Winner - Thailand: Overview, APV
gold
winner
Prudential

Entrant Company

APV

Category

Web Based Production / Insurance

Country / Region

Hong Kong SAR

2021
Design & Print
NYX Awards 2021 Winner - Mopar Shadow Brochures, The J. R. THOMPSON COMPANY, LLC
gold
winner

Entrant Company

The J. R. THOMPSON COMPANY, LLC

Category

Design & Print / Brochure

Country / Region

United States

2021
Publications
NYX Awards 2021 Winner - REACH Magazine, Tarrant County College
gold
winner

Entrant Company

Tarrant County College

Category

Publications / Magazine

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - Hettema House Party , The Hettema Group
gold
winner
The Hettema Group

Entrant Company

The Hettema Group

Category

Integrated Marketing / Promotional (NEW)

Country / Region

United States