2021

NYX Awards - 2021 Gold Winner Winner: Morris Animal Foundation

Facial Mask for Personal Protection

Entrant Company

Morris Animal Foundation

Category

Design & Print / Promotional Item

Client's Name

Country / Region

United States

Experience Level

Internal

With the onset of COVID-19, and the inability to travel to conferences and to meet with donors/supporters, we needed a thoughtful and meaningful way to show our audiences we were thinking about them, concerned about their needs, and wanted to stay connected. Facial masks proved to be an effective way to show that support and keep the Foundation in front of our audiences.
We distributed masks through the mail as part of gift packets to encourage a sustained connection to the Foundation during a difficult year and delivered in person where and when we could. We also used masks as a thank you gift to our participants in the Golden Retriever Lifetime Study. The strategy was to keep our name and our logo literally in front of people and use that to encourage conversations with others who might notice the logo on the mask (which happened frequently).
After our first distribution of 1,000 masks, we immediately placed another order because demand was so strong. We had many individuals who received the masks reach out to say thank you, and to share their stories about guerilla marketing the Foundation by wearing their masks when out in public and sharing information about the Foundation.

Credits

Chief Marketing Officer
Carol Borchert
Creative Director
Nicole Maluso
Associate Director of Digital Marketing
Lindsey Washington
Senior Designer
Jozy Klupar
Designer
Claire Clark
2021
Commercials / Marketing
NYX Awards 2021 Winner - LDH FLU- ROLL UP YOUR SLEEVES, SASSO Agency
gold
winner

Entrant Company

SASSO Agency

Category

Commercials / Marketing / Public Interest / Awareness

Country / Region

United States

2021
Advertising
NYX Awards 2021 Winner - Trails, Miami Ad School Hamburg
gold
winner
World Wildlife Fund

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Country / Region

India

2021
Website
NYX Awards 2021 Winner - Morris Nichols Arsht & Tunnell Website Design & Development, Firmseek
gold
winner

Entrant Company

Firmseek

Category

Website / Law & Legal Services

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - We Are Directive, Directive Consulting
gold
winner
Directive Consulting

Entrant Company

Directive Consulting

Category

Website / Corporation Design

Country / Region

United States