2021

NYX Awards - 2021 Gold Winner Winner: Agency Guacamole

Redken “Ready, Sweat, Spray!” Campaign

Entrant Company

Agency Guacamole

Category

Social Marketing / Communications / Social Influencer Marketing

Client's Name

Redken

Country / Region

United States

Experience Level

Agency

Agency Guacamole was tasked with creating a social media campaign on TikTok for Redken, one of the world’s top professional hair brands. The challenge was to support a few of the brand’s newest launches including the Invisible Dry Shampoo.
To combat the dilemma that most people face after a sweaty dance or workout session and scheduling their workouts between hair wash days, we wanted to highlight Redken’s latest offerings as the solution to this problem—with the Invisible Dry Shampoo being as essential to workout routine as a yoga mat or stretch band.
Formulating the conversation around this workout-friendly product range, Agency Guacamole sourced fitness, dance and lifestyle TikTok influencers with a range of followers from 10k to 150k. We created a TikTok-friendly “challenge”—Ready, Sweat, Spray!—and asked them to show us how they sweat, and then spray, adding the new Redken products as an essential part of their routine.
We tasked influencers with incorporating the Redken products into their fitness regimen—and how it helps them to have great hair!
The Ready, Sweat, Spray campaign reached over 500,000 TikTok users and garnered 50,000 views.
Examples of best-performing content:
• https://www.tiktok.com/@talia_richman/video/6869407589264887046 - 27,200 views
• https://www.tiktok.com/@michelllemason/video/6865008703264050437?lang=en – 7,088 views
• https://www.tiktok.com/@bodybyandrea/video/6866906270541106437?lang=en – 5,066 views

2021
Covid Related
NYX Awards 2021 Winner - Helping patients through COVID-19: American Kidney Fund, American Kidney Fund
gold
winner

Entrant Company

American Kidney Fund

Category

Covid Related / Non-Profit

Country / Region

United States

2021
Series / Campaign
NYX Awards 2021 Winner - Faces of Mt. Scott, Sproutbox Media
gold
winner
Mt. Scott Learning Center

Entrant Company

Sproutbox Media

Category

Series / Campaign / Schools / Colleges / Universities

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - The Southeast Diabetes Faith Initiative (SDFI), veJov Design, LLC
gold
winner

Entrant Company

veJov Design, LLC

Category

Design & Print / Logo

Country / Region

United States

2021
Media Relations / Publicity
NYX Awards 2021 Winner - Connecting people and work in an economic downturn, PeopleReady
gold
winner

Entrant Company

PeopleReady

Category

Media Relations / Publicity / Televison Placement

Country / Region

United States