2021
Entrant Company
Havas Worldwide LLC
Category
Strategic Communications - Internal Comm Campaign
Client's Name
Country / Region
United States
Experience Level
Agency
When Havas Group’s network of 20,000 global employees became remote in March 2020, our
CEO challenged us to find new ways to keep employees engaged and motivated. Focusing on three core pillars—Connect, Learn, and Be Well—we created Havas from Home (HFH), a twice-weekly global communication platform and social campaign. HFH was designed to keep the spirit of the Havas community energized, encourage employees to continue their professional development, and help them prioritize personal wellness. Each issue offered something for everyone. Connect highlighted the latest people news from around the network, employee achievements, new hires, and more. Learn offered best practices and guidance on working from home, as well as opportunities for employees to build new skills with courses ranging in topics from “Motivating Your Team,” to “The Art of the Virtual Pitch.” We also developed a special virtual learning series called ChatRooms, bringing together leaders and experts for discussions on the latest industry topics. To date, ChatRooms sessions have gathered 1,000+ global employees in a single session. Lastly, Be Well empathized with the physical and mental toll of remote work by offering a range of content including mindfulness practices, at-home workouts, themed playlists, simple recipes, and countless mental health resources. As time went on, the content in each issue became increasingly informed by employees around the world who sent in their own resources, articles, and personal stories—making it a truly global collaboration. HFH continued to evolve with new features, including an #AtHomeWith video series sharing a peek into the personal hobbies keeping our most senior leaders busy during lockdown. When select agencies began to venture back into the office, we rebranded to Havas from Home + Office and introduced a new Return-to-Office series to showcase why employees were excited to resume office life, and how they were adapting to new safety protocols. Employees also took the spirit of HFH to social media, documenting their experiences with #havasfromhome which has accumulated more than 600+ employee Instagram posts. HFH has now fully evolved into Life@Havas, a weekly communication with the same spirit of positivity, community, and employee wellbeing (#lifeathavas).
Credits
Entrant Company
Artefact Group
Category
Marketing Effectiveness - Special Event
Country / Region
Russia
Entrant Company
Medallia
Category
Non-Broadcast - Company Overview
Country / Region
United States
Entrant Company
Filmreaktor Global
Category
Branded Content - Aesthetics
Country / Region
Australia
Entrant Company
Family AG
Category
Integrated Marketing - Company Branding
Country / Region
Switzerland