The Dov Center Appeal

Develop a direct mail piece to solicit support for The Dov Center — a new agricultural initiative that empowers women, children, and their families to lift themselves out of poverty and become self-sufficient. This new educational facility is being developed in Niger, Africa — one of the poorest, driest places on earth. This appeal launches a Capital Campaign for this life-changing initiative. The direct mail package features compelling writing and engaging imagery in a multi-fold brochure with an accompanying response card, cover letter, and personal note. Barnett added to the original project scope by developing a coordinating landing page accessed through a QR code on the reply card for easy giving and more information. Branded social media development was also included.