2021

NYX Awards - 2021 Gold Winner Winner: Manning Consulting

Finding an audience for the first-ever all digital CES

Entrant Company

Manning Consulting

Category

Marketing Effectiveness / Digital Marketing Campaign

Client's Name

Panasonic Corporation of North America

Country / Region

United States

Experience Level

Agency

For the first time ever, the Consumer Electronics Show was all digital in 2021.
“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.” 
— Gary Shapiro, President and CEO, Consumer Technology Association 
We needed to find our own audience to replace the show’s booth traffic.
We did so by creating an impactful and recognizable integrated campaign that placed video, display, syndicated content and keywords across programmatic site placements, Connected TV (CTV), pre and mid-roll, social platforms (Facebook/Instagram, Twitter, LinkedIn), and Google search. We also extended the reach bu creating creative assets that could be shared with global regions who could also promote CES.

Credits

Strategy
Kirsten Heer
Creative Director
Linda R Loiewski
Copy Director
Eustacio Caseria
2021
Social Marketing / Communications
NYX Awards 2021 Winner - A Social Brand Battle, Ivanti
gold
winner

Entrant Company

Ivanti

Category

Social Marketing / Communications / Social Branding Campaign

Country / Region

United States

2021
Content Marketing & Writing
NYX Awards 2021 Winner - ITRI TODAY, Industrial Technology Research Institute (ITRI)
gold
winner

Entrant Company

Industrial Technology Research Institute (ITRI)

Category

Content Marketing & Writing / Marketing Material

Country / Region

Taiwan

2021
Web Based Production
NYX Awards 2021 Winner - Thailand: Overview, APV
gold
winner
Prudential

Entrant Company

APV

Category

Web Based Production / Insurance

Country / Region

Hong Kong SAR

2021
Design & Print
NYX Awards 2021 Winner - QNET - The Best Products in the Right Business, QNET
gold
winner

Entrant Company

QNET

Category

Design & Print / Catalog

Country / Region

Singapore