2021

NYX Awards - 2021 Gold Winner Winner: Manning Consulting

Finding an audience for the first-ever all digital CES

Entrant Company

Manning Consulting

Category

Marketing Effectiveness / Digital Marketing Campaign

Client's Name

Panasonic Corporation of North America

Country / Region

United States

Experience Level

Agency

For the first time ever, the Consumer Electronics Show was all digital in 2021.
“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.” 
— Gary Shapiro, President and CEO, Consumer Technology Association 
We needed to find our own audience to replace the show’s booth traffic.
We did so by creating an impactful and recognizable integrated campaign that placed video, display, syndicated content and keywords across programmatic site placements, Connected TV (CTV), pre and mid-roll, social platforms (Facebook/Instagram, Twitter, LinkedIn), and Google search. We also extended the reach bu creating creative assets that could be shared with global regions who could also promote CES.

Credits

Strategy
Kirsten Heer
Creative Director
Linda R Loiewski
Copy Director
Eustacio Caseria
2021
Branded Content
NYX Awards 2021 Winner - Renaissance, Wizard Films/Yuan Ze University
gold
winner
Silks Hotel Group

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Hotel / Lodging

Country / Region

Taiwan

2021
Branded Content
NYX Awards 2021 Winner - Philippines: No.1 and Rising, APV
gold
winner

Entrant Company

APV

Category

Branded Content / Insurance

Country / Region

Hong Kong SAR

2021
Advertising
NYX Awards 2021 Winner - Corporate Identity, OWDT
gold
winner
Trusted Experts Group

Entrant Company

OWDT

Category

Advertising / Branding

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Phishing with Cookies, MobileIron / Ivanti
gold
winner

Entrant Company

MobileIron / Ivanti

Category

Marketing Effectiveness / Communication Campaign

Country / Region

United States