Happy Miau - Kickstarter Social Media Campaign

The goal of the Happy Miau campaign was to draw viewers to their Kickstarter campaign during the month of June with the ultimate goal of earning more pledges.
This social media campaign implemented the requirements for a successful campaign with the use of deep-insight technology and a creative angle. The data-driven approach allowed this campaign to identify and reach the target audience and the best channels to engage with potential customers.
In the short period of campaign implementation, Happy Miau was able to reach its Kickstarter goals.
Happy Miau® is a high-tech coating spray, a product based on NASA technology. It neutralizes bad urine odors in your cat litter box. Happy Miau® is 100% pet and environmentally friendly.