2021

NYX Awards - 2021 Grand Winner Winner: Team5pm The YouTube Agency

Now it’s Prime time, creating ads people can’t resist.

Entrant Company

Team5pm The YouTube Agency

Category

Advertising / Advertising Campaign

Client's Name

Amazon Prime Video

Country / Region

Netherlands

Experience Level

Agency

Last year, Amazon Prime Video entered the Dutch market, where competitors like Netflix and the smaller Dutch variant Videoland were already established.
Amazon Prime Video’s main goal was to gain increased awareness amongst Dutch film/TV fans for their variety of originals and exclusives. On YouTube, this meant increasing brand awareness, content discovery and to grow a loyal fanbase that engages with and actively follows Amazon Prime Video’s YouTube channel. Key metrics were views, watch time, engagements and subscribers.
The strategy of Team5pm was straightforward: we researched the relevant subcultures, to make sure we communicated with them in the right way. By indulging in their culture and speaking their language we would create a loyal fan base consisting of true Prime Video lovers.
During the process of establishing the YouTube channel, we optimized Amazon’s distribution strategy across external websites to drive conversation. The key to success, however, was our tailor-made advertising strategy which focused on distributing organic content and serving them as ads among specific audiences.
These ads weren’t your usual shortened videos or typical commercials. They were long-form specially edited memes run as ads, which led to a tremendous growth in the channel’s popularity. The viewers weren’t used to seeing these kinds of ads, but they absolutely loved it.
People couldn’t get enough: a total watch time of over 2 million hours and more than 700,000 engagements. Amazon didn’t just enter the market, they owned it.

2021
Series / Campaign
NYX Awards 2021 Winner - Breaking Beauty, Crackle Plus
grand
winner

Entrant Company

Crackle Plus

Category

Series / Campaign / Fashion & Lifestyle

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Travel Store Interactive, Travel Store
grand
winner

Entrant Company

Travel Store

Category

Website / Travel

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Read beyond the lines, Family AG
grand
winner

Entrant Company

Family AG

Category

Marketing Effectiveness / Communication Campaign

Country / Region

Switzerland

2021
Web Based Production
NYX Awards 2021 Winner - 'Artist Of The Month' by STUDIO CHOOM, CJ ENM
grand
winner

Entrant Company

CJ ENM

Category

Web Based Production / Entertainment (YouTube / Vimeo)

Country / Region

South Korea