2021

NYX Awards - 2021 Grand Winner Winner: Get Animated Medical

Microworld - Class 1

Entrant Company

Get Animated Medical

Category

Branded Content / Education

Client's Name

Wound Care People / Molnlycke

Country / Region

United Kingdom

Experience Level

Agency

Education is key to better outcomes in healthcare. Microworld is an interactive platform that engages users with mixed media to create a fun, immersive learning experience. We have taken complex scientific information and simplified it into accessible, bite-sized, animated content which has been developed in partnership with leading organisations and wound care professionals from across the globe. Easy to understand analogies are used alongside animated characters to make sure concepts and essential information can be easily grasped. Microworld combines 2D and 3D animation, video, and on-screen popups and illustrations to achieve robust learning. It is aimed at students, patients and healthcare professionals and will be promoted to over 50,000 registered nurses. By doing this we hope to achieve our aim of spreading wound care knowledge to advance wound healing and improve the lives of patients globally.

Credits

Get Animated Medical
Christopher Kennedy
Get Animated Medical
Claudio Sa
Get Animated Medical
Joao Jacinto
2021
Pro Bono
NYX Awards 2021 Winner - Pimp My Carroça & Cataki, Sherlock Communications
grand
winner
Pimp My Carroça

Entrant Company

Sherlock Communications

Category

Pro Bono / Pro Bono

Country / Region

Brazil

2021
Social Marketing / Communications
NYX Awards 2021 Winner - Read beyond the lines, Family AG
grand
winner

Entrant Company

Family AG

Category

Social Marketing / Communications / Snapchat Filter

Country / Region

Switzerland

2021
Branded Content
NYX Awards 2021 Winner - Life Beyond Earth, Playdead Ltd.
grand
winner
Skidmore, Owings & Merrill

Entrant Company

Playdead Ltd.

Category

Branded Content / Animation

Country / Region

United Kingdom

2021
Social Marketing / Communications
NYX Awards 2021 Winner - ONLINE FESTIVAL, Mertel
grand
winner
Kaufland

Entrant Company

Mertel

Category

Social Marketing / Communications / Social Events & Live Streaming

Country / Region

Slovakia