2021

NYX Awards - 2021 Grand Winner Winner

THE BALL

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast - Fund Raiser

Client's Name

National Jewish Health

Country / Region

United States

Experience Level

Agency

Tasked with replacing the yearly formal gala The Beaux Arts Ball for National Jewish Health hospitals in Colorado, we decided to create a parody of the Broadway musical "The Prom" using its original four stars. This original script and lyrics catered toward raising funds for the leading respiratory hospital system in the country. Filmed individually on cell phones by the performers themselves, with a director and sound recordist, the editor placed the individuals video segments into the zoom format, while having to line up the timing to make it look and feel like these 4 performers recorded this together. It was a quite a challenge. The event was a tremendous success raising millions of dollars and providing an enormous amount of entertainment, humor and drama for the audience.

Credits

Producer
Israel Schachter
Director/Producer
Yeeshai Gross
2021
Mobile App
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grand
winner

Entrant Company

PeopleReady

Category

Mobile App - Consumer

Country / Region

United States

2021
Social Marketing / Communications
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winner

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications - Social Campaign

Country / Region

United States

2021
Design & Print
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winner

Entrant Company

Amoth Studio

Category

Design & Print - Packaging (Series)

Country / Region

Czech Republic

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Read beyond the lines
grand
winner

Entrant Company

Family AG

Category

Marketing Effectiveness - Video Campaign

Country / Region

Switzerland