2021
Entrant Company
Multipleoutlet Productions & Charity Bids
Category
Non-Broadcast / Fund Raiser
Client's Name
National Jewish Health
Country / Region
United States
Experience Level
Agency
Tasked with replacing the yearly formal gala The Beaux Arts Ball for National Jewish Health hospitals in Colorado, we decided to create a parody of the Broadway musical "The Prom" using its original four stars. This original script and lyrics catered toward raising funds for the leading respiratory hospital system in the country. Filmed individually on cell phones by the performers themselves, with a director and sound recordist, the editor placed the individuals video segments into the zoom format, while having to line up the timing to make it look and feel like these 4 performers recorded this together. It was a quite a challenge. The event was a tremendous success raising millions of dollars and providing an enormous amount of entertainment, humor and drama for the audience.
Credits
Entrant Company
The MRN Agency
Category
Strategic Communications / Event Campaign
Country / Region
United States
Entrant Company
Sherlock Communications
Category
Pro Bono / Pro Bono
Country / Region
Brazil
Entrant Company
BTI Brand Innovations
Category
Integrated Marketing / Business to Consumer
Country / Region
Canada
Entrant Company
TrueBlue and PeopleReady
Category
Advertising / Branding
Country / Region
United States