2021

NYX Awards - 2021 Grand Winner Winner: Multipleoutlet Productions & Charity Bids

THE BALL

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast / Fund Raiser

Client's Name

National Jewish Health

Country / Region

United States

Experience Level

Agency

Tasked with replacing the yearly formal gala The Beaux Arts Ball for National Jewish Health hospitals in Colorado, we decided to create a parody of the Broadway musical "The Prom" using its original four stars. This original script and lyrics catered toward raising funds for the leading respiratory hospital system in the country. Filmed individually on cell phones by the performers themselves, with a director and sound recordist, the editor placed the individuals video segments into the zoom format, while having to line up the timing to make it look and feel like these 4 performers recorded this together. It was a quite a challenge. The event was a tremendous success raising millions of dollars and providing an enormous amount of entertainment, humor and drama for the audience.

Credits

Producer
Israel Schachter
Director/Producer
Yeeshai Gross
2021
Marketing Effectiveness
NYX Awards 2021 Winner - Mercedes-Benz Fashion Week Russia, Artefact Group
grand
winner

Entrant Company

Artefact Group

Category

Marketing Effectiveness / Special Event

Country / Region

Russia

2021
Strategic Communications
NYX Awards 2021 Winner - The Future Of Shopping / THE VIRTUAL FIT EXPERIENCE, ContempCo
grand
winner

Entrant Company

ContempCo

Category

Strategic Communications / Interactive Brand Experience

Country / Region

United States

2021
Broadcast / Television
NYX Awards 2021 Winner -  Hands, Parnaso
grand
winner

Entrant Company

Parnaso

Category

Broadcast / Television / Food & Beverage

Country / Region

Spain

2021
Integrated Marketing
NYX Awards 2021 Winner - Read beyond the lines, Family AG
grand
winner

Entrant Company

Family AG

Category

Integrated Marketing / Company Branding

Country / Region

Switzerland