2021

NYX Awards - 2021 Grand Winner Winner

THE BALL

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast / Fund Raiser

Client's Name

National Jewish Health

Country / Region

United States

Experience Level

Agency

Tasked with replacing the yearly formal gala The Beaux Arts Ball for National Jewish Health hospitals in Colorado, we decided to create a parody of the Broadway musical "The Prom" using its original four stars. This original script and lyrics catered toward raising funds for the leading respiratory hospital system in the country. Filmed individually on cell phones by the performers themselves, with a director and sound recordist, the editor placed the individuals video segments into the zoom format, while having to line up the timing to make it look and feel like these 4 performers recorded this together. It was a quite a challenge. The event was a tremendous success raising millions of dollars and providing an enormous amount of entertainment, humor and drama for the audience.

Credits

Producer
Israel Schachter
Director/Producer
Yeeshai Gross
2021
Strategic Communications
NYX Awards 2021 Winner - Hemos Entrado A Tu Cancha - Grassroots Campaign
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winner

Entrant Company

The MRN Agency

Category

Strategic Communications / Event Campaign

Country / Region

United States

2021
Pro Bono
NYX Awards 2021 Winner - Pimp My Carroça & Cataki
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winner
Pimp My Carroça

Entrant Company

Sherlock Communications

Category

Pro Bono / Pro Bono

Country / Region

Brazil

2021
Integrated Marketing
NYX Awards 2021 Winner - The One & Only Beef
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winner
Canada Beef

Entrant Company

BTI Brand Innovations

Category

Integrated Marketing / Business to Consumer

Country / Region

Canada

2021
Advertising
NYX Awards 2021 Winner - Ride to Work
grand
winner

Entrant Company

TrueBlue and PeopleReady

Category

Advertising / Branding

Country / Region

United States