2021

NYX Awards - 2021 Grand Winner Winner: Drawn

Porter

Entrant Company

Drawn

Category

Mobile App / Food & Drink

Client's Name

Porter

Country / Region

United States

Experience Level

Agency

We didn’t set out to create a comprehensive foodservice platform; we simply wanted to create the best possible restaurant experience. Porter emerged naturally as Drawn helped design and launch three Eugene, Oregon-area restaurants. When we considered the patron’s experience at each of these restaurants, we recognized that it could be vastly improved. Using our design thinking methodology, we started with empathy and iterative prototyping, which allows plenty of room for observation, feedback, and improvement. Porter underwent months of testing before its launch in January 2020. Since then, we’ve found that Porter patrons are happier patrons; Porter merchants are more efficient and more profitable.
Over the past two years, the Porter platform, which now includes a consumer-facing app, has evolved to solve a number of problems facing the foodservice industry and its patrons: Long lines, limited seating, back-of-house time sucks, multiple card swipes at food halls. Each time a new problem arises, Porter finds a nifty solution — even eliminating inconveniences that we’d all accepted as “part of life,” completely changing the way we experience, well, experiences. Long lines for beer and hot dogs at ball games and concerts? Settling for overpriced room service on business trips? All things of the past thanks to Porter, which now partners with hotels and stadiums in addition to restaurants, breweries, food halls, specialty retail businesses, and other event centers.
Like any good software platform, Porter will continue to evolve, but today, you can think of it as the ultimate concierge service: Convenient, thoughtful, invisible, and at your beck and call. It connects users with what they need most in the moment and quietly eliminates all of those things that stand in the way of fully enjoying what they came to experience.

2021
Web Based Production
NYX Awards 2021 Winner - 'Artist Of The Month' by STUDIO CHOOM, CJ ENM
grand
winner

Entrant Company

CJ ENM

Category

Web Based Production / Celebrities / Fan

Country / Region

South Korea

2021
Strategic Communications
NYX Awards 2021 Winner - Read beyond the lines, Family AG
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winner

Entrant Company

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Category

Strategic Communications / Brand Strategy Campaign

Country / Region

Switzerland

2021
Integrated Marketing
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winner

Entrant Company

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Category

Integrated Marketing / Business to Consumer

Country / Region

United States

2021
Branded Content
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grand
winner
SCHAEFFLER AG

Entrant Company

STEREOSCREEN

Category

Branded Content / Branding

Country / Region

Germany