Making Spirits Bright

Companies struggle with whether to give Christmas gifts to clients. Mid-Continent was no exception in 2019, asking what type of gift should be given, who should receive it and what was the budget? On the coattails of an expensive, generic gift in 2018 that generated no memorable outcome or response, Mid-Continent shifted gears in 2019. Rooted in its corporate pillars of being intentional, meaningful and purposeful in all aspects, a brainstorming session led to the creation of “Making Spirits Bright,” a fascinating booklet that took a festive look at the history, legend, interesting facts and care of the poinsettia.