Smith & Nephew: Think-Aria Website

Our Challenge: ARIA is a comprehensive digital care management platform that links patients

and partnered providers in one system. If it sounds complicated, it was. The website did nothing to help viewers understand what ARIA was, what the components were, and how everything worked together. We needed to define every aspect of ARIA and ARIA Home PT and the benefits each could bring in a clear, understandable way to both providers and patients.

Our Approach: We expanded the site to 4 pages to better explain the various components of ARIA and created videos to bolster the narrative. Short blocks of copy tell the story in a clear way and simple flow charts demonstrate the benefits of ARIA Home PT to providers and patients. We created three different videos to bring the benefits of ARIA and ARIA Home PT to life. The videos make what was a complex story of many moving parts clear and easy to understand. Exactly what our client was looking for.