2021

NYX Awards - 2021 Grand Winner Winner: SFC Group

Smith & Nephew: Think-Aria Website

Entrant Company

SFC Group

Category

Website / Health

Client's Name

Smith & Nephew

Country / Region

United States

Experience Level

Agency

Our Challenge: ARIA is a comprehensive digital care management platform that links patients
and partnered providers in one system. If it sounds complicated, it was. The website did nothing to help viewers understand what ARIA was, what the components were, and how everything worked together. We needed to define every aspect of ARIA and ARIA Home PT and the benefits each could bring in a clear, understandable way to both providers and patients.
Our Approach: We expanded the site to 4 pages to better explain the various components of ARIA and created videos to bolster the narrative. Short blocks of copy tell the story in a clear way and simple flow charts demonstrate the benefits of ARIA Home PT to providers and patients. We created three different videos to bring the benefits of ARIA and ARIA Home PT to life. The videos make what was a complex story of many moving parts clear and easy to understand. Exactly what our client was looking for.

Credits

Creative Director
Brian Zandman
Creative Director Copy
Jennifer Fry Devault
2021
Broadcast / Television
NYX Awards 2021 Winner - Outraged - Football against Discrimination, UEFA
grand
winner

Entrant Company

UEFA

Category

Broadcast / Television / Documentary

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - GIRLS LIKE ME, STEREOSCREEN
grand
winner
SCHAEFFLER AG

Entrant Company

STEREOSCREEN

Category

Branded Content / Branding

Country / Region

Germany

2021
Integrated Marketing
NYX Awards 2021 Winner - The One & Only Beef, BTI Brand Innovations
grand
winner
Canada Beef

Entrant Company

BTI Brand Innovations

Category

Integrated Marketing / Business to Consumer

Country / Region

Canada

2021
Social Video
NYX Awards 2021 Winner - COCA-COLA - Share A Coke Delivered, SASSO Agency
grand
winner

Entrant Company

SASSO Agency

Category

Social Video / Food & Beverage / Restaurant

Country / Region

United States