2021
Entrant Company
UEFA
Category
Broadcast / Television - Documentary
Client's Name
Country / Region
United States
Experience Level
Agency
Outraged is a UEFA original documentary exploring different types of discrimination in football. It centres around the topic of exclusion based on ethnicity, gender, refugee background and sexual orientation. Through the personal experience of the biggest names in football, the state of discrimination in the game is examined.
The documentary is fronted by professional football players who have experienced or witnessed acts of racism and discrimination first-hand. Paul Pogba, Moise Kean, Dejan Lovren, Nadia Nadim, Shanice van de Sanden and Guram Kashia share their personal experiences of discrimination and how issues like these are affecting people in football. Their stories are supported by opinions and insights of football greats like Megan Rapinoe, José Mourinho, Ruud Gullit, Olivier Giroud, Tyrone Mings, Juan Mata, Pernille Harder, Thomas Hitzlsperger, Lucy Bronze, Kalidou Koulibaly, Stéphanie Frappart and Didier Deschamps, to name a few.
Outraged takes the viewer across the European and North American continents to explore the complexity of the issues of racism and discrimination in football, but also to bring a shimmer of hope.
A way forward that focuses on the importance of listening and active collaboration between everyone in the football community. Whether player, fan, coach, club owner, league, administrator, politician or journalist, discrimination can only be fought effectively when all join forces in common purpose.
Credits
Entrant Company
Sherlock Communications
Category
Pro Bono - Pro Bono
Country / Region
Brazil
Entrant Company
Team5pm The YouTube Agency
Category
Series / Campaign - How-To & DIY
Country / Region
Netherlands
Entrant Company
Artefact Group
Category
Marketing Effectiveness - Special Event
Country / Region
Russia
Entrant Company
EightySeven
Category
Design & Print - Corporate Identity
Country / Region
United States