2021

NYX Awards - 2021 Grand Winner Winner: UEFA

Outraged - Football against Discrimination

Entrant Company

UEFA

Category

Broadcast / Television / Documentary

Client's Name

Country / Region

United States

Experience Level

Agency

Outraged is a UEFA original documentary exploring different types of discrimination in football. It centres around the topic of exclusion based on ethnicity, gender, refugee background and sexual orientation. Through the personal experience of the biggest names in football, the state of discrimination in the game is examined.
The documentary is fronted by professional football players who have experienced or witnessed acts of racism and discrimination first-hand. Paul Pogba, Moise Kean, Dejan Lovren, Nadia Nadim, Shanice van de Sanden and Guram Kashia share their personal experiences of discrimination and how issues like these are affecting people in football. Their stories are supported by opinions and insights of football greats like Megan Rapinoe, José Mourinho, Ruud Gullit, Olivier Giroud, Tyrone Mings, Juan Mata, Pernille Harder, Thomas Hitzlsperger, Lucy Bronze, Kalidou Koulibaly, Stéphanie Frappart and Didier Deschamps, to name a few.
Outraged takes the viewer across the European and North American continents to explore the complexity of the issues of racism and discrimination in football, but also to bring a shimmer of hope.
A way forward that focuses on the importance of listening and active collaboration between everyone in the football community. Whether player, fan, coach, club owner, league, administrator, politician or journalist, discrimination can only be fought effectively when all join forces in common purpose.

Credits

UEFA
Peter Klomp
2021
Social Marketing / Communications
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Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications / Social Engagement

Country / Region

United States

2021
Non-Broadcast
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Medallia

Entrant Company

Medallia

Category

Non-Broadcast / Branding

Country / Region

United States

2021
Branded Content
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winner
SCHAEFFLER AG

Entrant Company

STEREOSCREEN

Category

Branded Content / Aesthetics

Country / Region

Germany

2021
Marketing Effectiveness
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winner
Faden Media فادن ميديا

Entrant Company

albrand البراند

Category

Marketing Effectiveness / Social Media Campaign

Country / Region

Saudi Arabia