2021

NYX Awards - 2021 Grand Winner Winner: UEFA

Outraged - Football against Discrimination

Entrant Company

UEFA

Category

Broadcast / Television / Documentary

Client's Name

Country / Region

United States

Experience Level

Agency

Outraged is a UEFA original documentary exploring different types of discrimination in football. It centres around the topic of exclusion based on ethnicity, gender, refugee background and sexual orientation. Through the personal experience of the biggest names in football, the state of discrimination in the game is examined.
The documentary is fronted by professional football players who have experienced or witnessed acts of racism and discrimination first-hand. Paul Pogba, Moise Kean, Dejan Lovren, Nadia Nadim, Shanice van de Sanden and Guram Kashia share their personal experiences of discrimination and how issues like these are affecting people in football. Their stories are supported by opinions and insights of football greats like Megan Rapinoe, José Mourinho, Ruud Gullit, Olivier Giroud, Tyrone Mings, Juan Mata, Pernille Harder, Thomas Hitzlsperger, Lucy Bronze, Kalidou Koulibaly, Stéphanie Frappart and Didier Deschamps, to name a few.
Outraged takes the viewer across the European and North American continents to explore the complexity of the issues of racism and discrimination in football, but also to bring a shimmer of hope.
A way forward that focuses on the importance of listening and active collaboration between everyone in the football community. Whether player, fan, coach, club owner, league, administrator, politician or journalist, discrimination can only be fought effectively when all join forces in common purpose.

Credits

UEFA
Peter Klomp
2021
Commercials / Marketing
NYX Awards 2021 Winner - Stand By a Veteran (PSA – 60-second), Reingold
grand
winner
U.S. Department of Veterans Affairs

Entrant Company

Reingold

Category

Commercials / Marketing / Public Interest / Awareness

Country / Region

United States

2021
Audio & Podcasts
NYX Awards 2021 Winner - SexTok with Zibby and Tracey, Moms Don't Have Time To
grand
winner

Entrant Company

Moms Don't Have Time To

Category

Audio & Podcasts / Lifestyle

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - Medallia Anthem, Medallia
grand
winner
Medallia

Entrant Company

Medallia

Category

Non-Broadcast / Branding

Country / Region

United States

2021
Pro Bono
NYX Awards 2021 Winner - Pimp My Carroça & Cataki, Sherlock Communications
grand
winner
Pimp My Carroça

Entrant Company

Sherlock Communications

Category

Pro Bono / Pro Bono

Country / Region

Brazil