OREO + McDonald's presents #OREOShamROCKout

OBJECTIVE: HireInfluence partnered up with OREO and McDonald’s to launch the #OREOShamROCKout influencer marketing campaign. The brand wanted to showcase the exclusive OREO Shamrock McFlurry that was available for a limited time in March. We partnered with notable lifestyle and foodie influencers to share how they “rock out” the moment they taste the spring fresh OREO Shamrock McFlurry.
STRATEGY: HireInfluence recruited 3 top tier lifestyle and foodie influencers to share an IG video or Reels of their “fresh spring moment” rying the OREO Shamrock McFlurry. The fresh spring taste allowed for fun dancing, as well as outfit and scenery changes the moment they taste the McFlurry. The engaging content not only showed a refreshing feeling of trying the McFlurry but the excitement and delicious taste that immediately led to eye-catching dance moves. The influencers took their audience on the journey as they purchased the OREO Shamrock McFlurry from their nearest McDonalds and discussed the limited-availability and iconic partnership by two notable brands (OREO and McDonald’s), as well as the significance of the collaboration. The influencers’ content aligned beautifully with the OREO x McDonald’s messaging.
INFLUENCER CURATION: Our team curated and vetted top-tier influencers who created meaningful, fun and exciting content. These influencers aligned with a targeted age demographic of 18 - 34 years old specifically audiences who are in the Food & Dessert verticals. The chosen influencers for the campaign checked all the boxes. They demonstrated proficiency in high-quality content, relatability and authenticity in relaying the brand’s message in a way that resonated with the target demographics.
CAMPAIGN EXECUTION: The top tier content creators promoted the #OREOShamROCKout campaign and showed audiences how refreshing and enjoyable the new OREO x McDonald’s offering was. The versatility of influencers allowed for the OREO Shamrock McFlurry to be seen by a variety of key audiences as it creatively built excitement and urgency to get the OREO Shamrock McFlurry during its limited window of availability. The campaign performed exponentially well with analytics coming in at over 1.7 million impressions and 298K engagements.