2FIFTY9º

To make a statement as a newcomer in the outdoor industry, The Brand Leader helped conceptualize, name, and design the brand of 2FIFTY9° (-259°C being the temperature of the melting point of molecular hydrogen). The web site — the premier focus of the brand — needed to convey the light, color, and grot of the outdoor and lifestyle industries, while providing easy-entry into hundreds of content articles, gear features, and profiles of prevalent characters in the outdoor world.