2021

NYX Awards - 2021 Grand Winner Winner

We Are Directive

Entrant Company

Directive Consulting

Category

Branded Content - Branding

Client's Name

Directive Consulting

Country / Region

United States

Experience Level

Agency

Reach goals that others couldn't. Find opportunities that others missed. Hit your MQL targets every time.

Directive goes beyond what's expected - so that you can, too.

With the introduction of a revamped brand comes the creation of a company hype video. In this piece, we wanted to show the unrelenting determination and know-how that drives Directive to achieve client goals. The motion design and copy was intentionally developed to sit outside the conventional design landscape of consulting companies and illustrate Directive's commitment to tenaciously surpassing goals. As a 2021 recipient of the Great Place To Work Certification and a 'People First' company, it was important that we not only share our capabilities and accomplishments, but also inject our company culture through photos of our employees. The video was used as both social media content and sales collateral, and received glowing reviews from clients and prospective clients. This resulted in proposal attendance rates increasing by 93% as well as increased engagement on our

Credits

Directive Creative Team
Direction
Brian Bui
Script + Direction
Izabelle Hundrev
Art Direction + Motion Design
Ryan Young
CEO
Garrett Mehrguth
2021
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