2021
Entrant Company
Glory Crampton
Category
Covid Related (NEW) - COVID Related / Others
Client's Name
Stewart Productions
Country / Region
United States
Experience Level
Agency
A 15 Minute Music Video of an All Star Broadway Cast and Full Orchestra, Filmed remotely during Covid-19. 32 people completely filmed and recorded separately in, or within blocks of their Quarantine Homes, all woven together through editing. No recording studios, film crews or sets,
During the pandemic, as the Broadway community faced a lockdown, I wanted a way to celebrate this incredible cast of Broadway musical theatre actors, singers, dancers and musicians in a way that would not only uplift us, empower us, challenge us to remain unstoppable during the pandemic, connect to those who are struggling or questioning their "new normal,” and give people hope that we can and ARE getting through this together.
Through Arthur Kopit and Maury Yestons' Musical NINE, I found very subtle messages throughout the storyline of famous film director, "Guido Contini" who is facing a crisis of identity, complete creative blocks, and searching for his purpose in life...enter, the incredible women who are part of his journey, past & present, reflecting back to him his insecurities, the absurdity of the Paparazzi , and who ultimately assist in leading him to face his 9 year old self ultimately healing and accepting his "New Normal".
Like the character of Guido Contini, the Broadway community, & the world as a whole is finding its way to a “new normal”. It hasn't been easy, but there’s light at the end of the tunnel. We’ll get there...things we deem important before covid, (i.e. paparazzi) now seem irrelevant as we search for connection..
I hope that this 15 minute musical tribute to NINE brings you joy, a smile, a moment of understanding, inspiration, or just pure entertainment as you journey with us.
Thank you and Welcome to PROJECT 9.
Credits
Entrant Company
Miami Ad School Europe
Category
Student Submission - Media Relations / Publicity
Country / Region
Bulgaria
Entrant Company
TrueBlue and PeopleReady
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Sherlock Communications
Category
Pro Bono - Pro Bono
Country / Region
Brazil
Entrant Company
Family AG
Category
Marketing Effectiveness - Video Campaign
Country / Region
Switzerland