2021

NYX Awards - 2021 Grand Winner Winner: Rebel Gail Communications

#LovesLitterGenie 360 Campaign

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications / Social Engagement

Client's Name

Litter Genie

Country / Region

United States

Experience Level

Agency

#LovesLitterGenie, a 360 campaign, harnessed the reach of key influencer “Advo-cats” to establish the Litter Genie brand as a household authority in stopping cat litter smell. 6 total influencers ranging from 350K to 4.3M followers created over 40 seconds of video content demonstrating why each of them #LovesLitterGenie.Kicking off on 3/15 through 4/9 there was a steady pulse of content ranging from influencer videos, sweepstakes, brand partnerships & tried & true memes. Backed by Facebook paid ads, the efforts above drove 14 million impressions, 2.6 million video views, 100,000 clicks to the Litter Genie website, 9,000 email signups and a brand lift of 20% over the 3 week period.

2021
Audio & Podcasts
NYX Awards 2021 Winner - The Great Indoors Season 2, LP/AD
grand
winner

Entrant Company

LP/AD

Category

Audio & Podcasts / Technology

Country / Region

Canada

2021
Integrated Marketing
NYX Awards 2021 Winner - Work Within Reach, PeopleReady
grand
winner

Entrant Company

PeopleReady

Category

Integrated Marketing / Business to Consumer

Country / Region

United States

2021
Student Submission
NYX Awards 2021 Winner - Damian vs. Robot, Miami Ad School Europe
grand
winner
Biofreeze

Entrant Company

Miami Ad School Europe

Category

Student Submission / Media Relations / Publicity

Country / Region

Bulgaria

2021
Broadcast / Television
NYX Awards 2021 Winner - A Tiny Audience, A Tiny Audience, LLC
grand
winner
Maurice Keizer

Entrant Company

A Tiny Audience, LLC

Category

Broadcast / Television / Music

Country / Region

United States