2021

NYX Awards - 2021 Grand Winner Winner: Rebel Gail Communications

#LovesLitterGenie 360 Campaign

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications / Social Engagement

Client's Name

Litter Genie

Country / Region

United States

Experience Level

Agency

#LovesLitterGenie, a 360 campaign, harnessed the reach of key influencer “Advo-cats” to establish the Litter Genie brand as a household authority in stopping cat litter smell. 6 total influencers ranging from 350K to 4.3M followers created over 40 seconds of video content demonstrating why each of them #LovesLitterGenie.Kicking off on 3/15 through 4/9 there was a steady pulse of content ranging from influencer videos, sweepstakes, brand partnerships & tried & true memes. Backed by Facebook paid ads, the efforts above drove 14 million impressions, 2.6 million video views, 100,000 clicks to the Litter Genie website, 9,000 email signups and a brand lift of 20% over the 3 week period.

2021
Commercials / Marketing
NYX Awards 2021 Winner - Stand By a Veteran (PSA – 60-second), Reingold
grand
winner
U.S. Department of Veterans Affairs

Entrant Company

Reingold

Category

Commercials / Marketing / Public Interest / Awareness

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - K/DA , Axis Studios
grand
winner
Riot Games

Entrant Company

Axis Studios

Category

Branded Content / Music

Country / Region

United Kingdom

2021
Design & Print
NYX Awards 2021 Winner - Morris Animal Foundation 2019 Annual Report, Morris Animal Foundation
grand
winner

Entrant Company

Morris Animal Foundation

Category

Design & Print / Annual Report

Country / Region

United States

2021
Content Marketing & Writing
NYX Awards 2021 Winner - September 11: The 20-Year Journey, ACAMS
grand
winner

Entrant Company

ACAMS

Category

Content Marketing & Writing / Feature Article

Country / Region

United States