Morris Animal Foundation 2019 Annual Report

Selling proposition/objective

While we are required to produce an annual report for various reporting agencies, we also use the report to thank our donors, show impact and create excitement for the coming year.

Target Audience

Our target audience is donors and potential donors, board members, media, corporate partners and veterinarians.

Strategy

Our strategy is to showcase all the accomplishments of the Foundation over the previous year in a beautiful annual report, celebrating the animals we help. We also provide our financials so our donors have confidence that their gifts are being responsibly managed.

Results

Consistently positive feedback on our annual report, along with fulfilling the requirements of reporting agencies, support the effectiveness of the document.