How GAMMA dominates the YouTube and Google search results.

GAMMA, the biggest DIY store in the Netherlands, was looking for new ways to claim relevant domains within the home DIY-market on YouTube and thereby making home DIY-projects more accessible and fun, for everyone. GAMMA teamed up with Team5pm to develop a YouTube strategy with a series of how-to videos that would answer the most-searched questions regarding home DIY projects in the Netherlands. Team5pm’s strategy was straightforward; conduct data-driven research to know exactly which videos had to be produced.These videos would then give the right answers people were looking for. This resulted into a series of how-to videos that helped the customer every step of the way. Team5pm proved that the combination of data-driven research, YouTube and video SEO, content production and smart distribution is the golden formula to dominate the search results in YouTube and Google.