2021
Entrant Company
Morris Animal Foundation
Category
Content Marketing & Writing / Content Marketing / Other
Client's Name
Country / Region
United States
Experience Level
Internal
As part of its AnimalNEWS 101 webinar series, Morris Animal Foundation produced an episode for cat owners on chronic kidney disease, one of the most common problems afflicting older cats. The content was chosen based on requests and feedback obtained from our various constituents. The Foundation’s goals for the webinar were to educate and engage the average pet owner about the disease and capture new email addresses to expand our reach to potential donors.
The webinar had 240 people register and 119 live attendees. Interest level was nearly 100% by our metrics, indicating that few people joined the webinar and left before it ended. It was even mentioned in an article in the Journal of the American Veterinary Medical Association (JAVMA), one of the largest journals in the world focused on veterinary medicine.
Credits
Entrant Company
Microverse Studios
Category
Non-Broadcast / Biotechnology
Country / Region
United States
Entrant Company
Parnaso
Category
Broadcast / Television / Public Interest / Awareness
Country / Region
Spain
Entrant Company
Fluent Research
Category
Web Based Production / Documentary
Country / Region
United States
Entrant Company
Rebel Gail Communications
Category
Social Marketing / Communications / Social Ad Campaign
Country / Region
United States