2021

NYX Awards - 2021 Gold Winner Winner: Morris Animal Foundation

“Chronic Kidney Disease in Cats - What Owners Need to Know”

Entrant Company

Morris Animal Foundation

Category

Content Marketing & Writing / Content Marketing / Other

Client's Name

Country / Region

United States

Experience Level

Internal

As part of its AnimalNEWS 101 webinar series, Morris Animal Foundation produced an episode for cat owners on chronic kidney disease, one of the most common problems afflicting older cats. The content was chosen based on requests and feedback obtained from our various constituents. The Foundation’s goals for the webinar were to educate and engage the average pet owner about the disease and capture new email addresses to expand our reach to potential donors.
The webinar had 240 people register and 119 live attendees. Interest level was nearly 100% by our metrics, indicating that few people joined the webinar and left before it ended. It was even mentioned in an article in the Journal of the American Veterinary Medical Association (JAVMA), one of the largest journals in the world focused on veterinary medicine.

Credits

Chief Marketing Officer
Carol Borchert
Public Relations Associate Director
Sean Andersen-Vie
Senior Director of Science and Communications
Kelly Diehl
2021
Branded Content
NYX Awards 2021 Winner -  Meet Taiwan, Wizard Films/Yuan Ze University
gold
winner
The Bureau of Foreign Trade, Taiwan (R.O.C.)

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Promotion / Contest

Country / Region

Taiwan

2021
Commercials / Marketing
NYX Awards 2021 Winner - G3 Enterprises Brand Film, Affinity Creative Group
gold
winner
G3 Enterprises

Entrant Company

Affinity Creative Group

Category

Commercials / Marketing / Branding

Country / Region

United States

2021
Live Event
NYX Awards 2021 Winner - CVS Health: Live Better Livestream, Matter
gold
winner

Entrant Company

Matter

Category

Live Event / Launch Event

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Morris Nichols Arsht & Tunnell Website Design & Development, Firmseek
gold
winner

Entrant Company

Firmseek

Category

Website / Law & Legal Services

Country / Region

United States