“Chronic Kidney Disease in Cats - What Owners Need to Know”

As part of its AnimalNEWS 101 webinar series, Morris Animal Foundation produced an episode for cat owners on chronic kidney disease, one of the most common problems afflicting older cats. The content was chosen based on requests and feedback obtained from our various constituents. The Foundation’s goals for the webinar were to educate and engage the average pet owner about the disease and capture new email addresses to expand our reach to potential donors.

The webinar had 240 people register and 119 live attendees. Interest level was nearly 100% by our metrics, indicating that few people joined the webinar and left before it ended. It was even mentioned in an article in the Journal of the American Veterinary Medical Association (JAVMA), one of the largest journals in the world focused on veterinary medicine.