2021

NYX Awards - 2021 Silver Winner Winner: Arrow Communications Group

Don't Shortchange education

Entrant Company

Arrow Communications Group

Category

Advertising / Newspaper AD (Single)

Client's Name

Ontario Secondary School Teachers' Federation

Country / Region

Canada

Experience Level

Agency

The Ontario government has signalled that it will cut spending in education by $1 billion. This will have a very significant impact on the quality of education in Ontario. Through this campaign we are drawing attention that shortchanging education will have a detrimental impact on the economy. Using two different independent studies as proof points, one from the Centre for Policy Alternatives showed how the Ontario government spent less than it claimed and a second from the Conference Board of Canada that showed for every dollar invested in education spending produced $1.30 in economic activity as well as lowering costs for social services, health and justice administration. These reinforced the core message that shortchanging education at a time when Ontario is coming out of a pandemic and competing for business will hurt Ontario\\\'s competitive advantage which is rooted in a highly educated workforce. If education is shortchanged then it will shortchange Ontario\\\'s future.

2021
Design & Print
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silver
winner

Entrant Company

CRX Design

Category

Design & Print / Packaging

Country / Region

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Design & Print
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winner

Entrant Company

The MRN Agency

Category

Design & Print / Billboard

Country / Region

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Integrated Marketing
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winner
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Entrant Company

Limelight Beverages

Category

Integrated Marketing / Product Branding

Country / Region

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2021
Branded Content
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winner
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Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Schools / Colleges / Universities

Country / Region

Taiwan