2021
Entrant Company
Morris Animal Foundation
Category
Content Marketing & Writing - Content Marketing / Other
Client's Name
Country / Region
United States
Experience Level
Internal
Morris Animal Foundation’s Fresh Scoop is an email newsletter for veterinarians and researchers to get the ‘scoop’ on health advances that will impact their practice and shape veterinarian medicine. Our goal is to inform them about our current studies, share important findings and be a resource for the latest in their industry. It is a monthly newsletter that features our vibrant brand colors in an easy-to-read format, that leads readers to our website where they can engage with the full article or share on social platforms. In 2020, our June newsletter performed the best, with an open rate of 21.81% and a click-through rate of 4.16%. This piece combines full images, bright colors and cool graphics, to challenge the idea that science is stale and content heavy.
Credits
Entrant Company
Family AG
Category
Integrated Marketing - Business to Consumer
Country / Region
Switzerland
Entrant Company
OWDT
Category
Advertising - Branding
Country / Region
United States
Entrant Company
The MRN Agency
Category
Strategic Communications - Digital Marketing Campaign
Country / Region
United States
Entrant Company
Acodez
Category
Website - Information Technology (IT)
Country / Region
India