2021

NYX Awards - 2021 Gold Winner Winner

Morris Animal Foundation’s Fresh Scoop, June 2020

Entrant Company

Morris Animal Foundation

Category

Content Marketing & Writing - Content Marketing / Other

Client's Name

Country / Region

United States

Experience Level

Internal

Morris Animal Foundation’s Fresh Scoop is an email newsletter for veterinarians and researchers to get the ‘scoop’ on health advances that will impact their practice and shape veterinarian medicine. Our goal is to inform them about our current studies, share important findings and be a resource for the latest in their industry. It is a monthly newsletter that features our vibrant brand colors in an easy-to-read format, that leads readers to our website where they can engage with the full article or share on social platforms. In 2020, our June newsletter performed the best, with an open rate of 21.81% and a click-through rate of 4.16%. This piece combines full images, bright colors and cool graphics, to challenge the idea that science is stale and content heavy.

Credits

Chief Marketing Officer
Carol Borchert
Associate Director of Digital Marketing
Lindsey Washington
Creative Director
Nicole Maluso
Senior Designer
Jozy Klupar
Designer
Claire Clark
Digital Marketing Associate
Cassidy Ochsner
Senior Director of Science and Communications
Kelly Diehl
Scientific Communications Specialist
Jean Vore
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Entrant Company

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Category

Integrated Marketing - Business to Consumer

Country / Region

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Entrant Company

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Category

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Country / Region

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Category

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Country / Region

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Website
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Entrant Company

Acodez

Category

Website - Information Technology (IT)

Country / Region

India