#LovesLitterGenie 360 Campaign

#LovesLitterGenie, a 360 campaign, harnessed the reach of key influencer “Advo-cats” to establish the Litter Genie brand as a household authority in stopping cat litter smell. 6 total influencers ranging from 350K to 4.3M followers created over 40 seconds of video content demonstrating why each of them #LovesLitterGenie.Kicking off on 3/15 through 4/9 there was a steady pulse of content ranging from influencer videos, sweepstakes, brand partnerships & tried & true memes. Backed by Facebook paid ads, the efforts above drove 14 million impressions, 2.6 million video views, 100,000 clicks to the Litter Genie website, 9,000 email signups and a brand lift of 20% over the 3 week period.