2021
Entrant Company
SFC Group
Category
Website - Pharmaceuticals
Client's Name
Hologic
Country / Region
United States
Experience Level
Agency
Our Challenge: A new gynecologic surgical solutions product marketing team at Hologic wanted to overhaul their online presence. With seven products, three patient sites, a design stuck in the past, and an abbreviated timeline, this was an all-hands-on-deck job. After performing a comprehensive website audit, our recommendation was to combine a total of 6 sites into a single, branded site, aligning them from a user, content, design and search perspective with two distinct portals: patient (DTC) and professional (HCP).
Our Approach: We started with a comprehensive copy review and a full redesign, as well as a photoshoot to personalize the patient site. Copy was reworked throughout the patient pages to be approachable, educational, and singular in voice and tone. From the strategic plan to site mapping, wireframes, and UX to creative look and feel we got the new site up and running in record time. To introduce the new site as the single destination for Hologic\'s gynecologic surgical solutions and pull the thread of personalization through, we created a video for the landing page that told the story of Hologic\'s dedication to women\'s health. Because her health is as important to Hologic as she is to those who love her.
Credits
Entrant Company
DesignHammer
Category
Website - Home Page / Landing Page
Country / Region
United States
Entrant Company
Moonshine Agency
Category
Broadcast / Television - Health & Wellness
Country / Region
Australia
Entrant Company
Greystone & Co. II LLC
Category
Website - Best User Experience
Country / Region
United States
Entrant Company
Morris Animal Foundation
Category
Design & Print - Promotional Item
Country / Region
United States