2021

NYX Awards - 2021 Gold Winner Winner: IDEA 2

tekstwerk.com

Entrant Company

IDEA 2

Category

Website / Website / Other

Client's Name

tekstwerk.com

Country / Region

Netherlands

Experience Level

Agency

Tekstwerk.com has grown naturally with its customers, who originate from the mail order companies and have now all made the transition to online sales. By moving with the customer in that direction, tekstwerk.com thought it was time to reposition its own organisation. The long-standing relationship that tekstwerk.com has with IDEA 2 resulted in us being called in to look at tekstwerk.com from a helicopter view, in order to define the current identity.
For the website, we designed a magazine-style layout that evokes the nostalgic feel of browsing the mail order catalogs of yesteryear. This is reinforced by the horizontal scrolling when the website is viewed on a laptop or PC.
The image concept we created is ‘Online shopping with the offline experience’.

Credits

Graphic Designer / IDEA 2
Erwin Zinger
Graphic Designer / IDEA 2
Henk de Graaf
Copywriter / Draeckensteijn Media
Jan Mol
2021
Series / Campaign
NYX Awards 2021 Winner - Analog Devices , Yamamoto Agency
gold
winner
Analog Devices, Inc.

Entrant Company

Yamamoto Agency

Category

Series / Campaign / Business-to-Business

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Phishing with Cookies, MobileIron / Ivanti
gold
winner

Entrant Company

MobileIron / Ivanti

Category

Marketing Effectiveness / PR Campaign

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - Intellident Cat Bites for Virbac, NameStormers
gold
winner

Entrant Company

NameStormers

Category

Integrated Marketing / Product Branding

Country / Region

United States

2021
Social Marketing / Communications
NYX Awards 2021 Winner - Happy Miau - Kickstarter Social Media Campaign, Joseph Studios
gold
winner

Entrant Company

Joseph Studios

Category

Social Marketing / Communications / Social Engagement

Country / Region

United States