2021

NYX Awards - 2021 Gold Winner Winner: Rebel Gail Communications

#LovesLitterGenie 360 Campaign

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications / Social Ad Campaign

Client's Name

Litter Genie

Country / Region

United States

Experience Level

Agency

#LovesLitterGenie, a 360 campaign, harnessed the reach of key influencer “Advo-cats” to establish the Litter Genie brand as a household authority in stopping cat litter smell. 6 total influencers ranging from 350K to 4.3M followers created over 40 seconds of video content demonstrating why each of them #LovesLitterGenie.Kicking off on 3/15 through 4/9 there was a steady pulse of content ranging from influencer videos, sweepstakes, brand partnerships & tried & true memes. Backed by Facebook paid ads, the efforts above drove 14 million impressions, 2.6 million video views, 100,000 clicks to the Litter Genie website, 9,000 email signups and a brand lift of 20% over the 3 week period.

2021
Audio & Podcasts
NYX Awards 2021 Winner - Moms Don't Have Time to Read Books, Moms Don't Have Time to...
gold
winner

Entrant Company

Moms Don't Have Time to...

Category

Audio & Podcasts / Production

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - We Are Directive, Directive Consulting
gold
winner
Directive Consulting

Entrant Company

Directive Consulting

Category

Website / Corporation Design

Country / Region

United States

2021
Commercials / Marketing
NYX Awards 2021 Winner - The Wild Wild Net Teaser, Infosec
gold
winner

Entrant Company

Infosec

Category

Commercials / Marketing / Animation

Country / Region

United States

2021
Content Marketing & Writing
NYX Awards 2021 Winner - “Chronic Kidney Disease in Cats - What Owners Need to Know” , Morris Animal Foundation
gold
winner

Entrant Company

Morris Animal Foundation

Category

Content Marketing & Writing / Content Marketing / Other

Country / Region

United States