2021

NYX Awards - 2021 Gold Winner Winner: Rebel Gail Communications

#LovesLitterGenie 360 Campaign

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications / Social Ad Campaign

Client's Name

Litter Genie

Country / Region

United States

Experience Level

Agency

#LovesLitterGenie, a 360 campaign, harnessed the reach of key influencer “Advo-cats” to establish the Litter Genie brand as a household authority in stopping cat litter smell. 6 total influencers ranging from 350K to 4.3M followers created over 40 seconds of video content demonstrating why each of them #LovesLitterGenie.Kicking off on 3/15 through 4/9 there was a steady pulse of content ranging from influencer videos, sweepstakes, brand partnerships & tried & true memes. Backed by Facebook paid ads, the efforts above drove 14 million impressions, 2.6 million video views, 100,000 clicks to the Litter Genie website, 9,000 email signups and a brand lift of 20% over the 3 week period.

2021
Web Based Production
NYX Awards 2021 Winner - Self-care for the caregiver: an artful balance, iPondr
gold
winner

Entrant Company

iPondr

Category

Web Based Production / Health & Wellness

Country / Region

United States

2021
Commercials / Marketing
NYX Awards 2021 Winner - LDH FLU- ROLL UP YOUR SLEEVES, SASSO Agency
gold
winner

Entrant Company

SASSO Agency

Category

Commercials / Marketing / Public Interest / Awareness

Country / Region

United States

2021
Immersive & Mixed Reality
NYX Awards 2021 Winner - Virtual Reality Escape Room, Tipping Point Media
gold
winner

Entrant Company

Tipping Point Media

Category

Immersive & Mixed Reality / Use of VR (Skill)

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - “Virtual Events Series” Channel Marketing Campaign, The MRN Agency
gold
winner

Entrant Company

The MRN Agency

Category

Integrated Marketing / Event Marketing

Country / Region

United States