2021
Entrant Company
Rebel Gail Communications
Category
Social Marketing / Communications / Social Ad Campaign
Client's Name
Litter Genie
Country / Region
United States
Experience Level
Agency
#LovesLitterGenie, a 360 campaign, harnessed the reach of key influencer “Advo-cats” to establish the Litter Genie brand as a household authority in stopping cat litter smell. 6 total influencers ranging from 350K to 4.3M followers created over 40 seconds of video content demonstrating why each of them #LovesLitterGenie.Kicking off on 3/15 through 4/9 there was a steady pulse of content ranging from influencer videos, sweepstakes, brand partnerships & tried & true memes. Backed by Facebook paid ads, the efforts above drove 14 million impressions, 2.6 million video views, 100,000 clicks to the Litter Genie website, 9,000 email signups and a brand lift of 20% over the 3 week period.
Entrant Company
iPondr
Category
Web Based Production / Health & Wellness
Country / Region
United States
Entrant Company
SASSO Agency
Category
Commercials / Marketing / Public Interest / Awareness
Country / Region
United States
Entrant Company
Tipping Point Media
Category
Immersive & Mixed Reality / Use of VR (Skill)
Country / Region
United States
Entrant Company
The MRN Agency
Category
Integrated Marketing / Event Marketing
Country / Region
United States