2021
Entrant Company
Agency Guacamole
Category
Social Marketing / Communications - Social Influencer Marketing
Client's Name
Carol's Daughter
Country / Region
United States
Experience Level
Agency
Agency Guacamole partnered with Carol’s Daughter, one of the world’s leading hair care brands, to concept and execute a multi-platform influencer campaign for the brand’s newest launch, Wash Day Delight Shampoo.
To highlight the product’s key claim of trimming time on wash day, we created the #TimeforWhatMatters campaign and partnered with a range of diverse influencers across the U.S. to show us what they would do with the extra time they now have on wash day.
The content partners delivered impactful and inspiring content on Instagram, TikTok and YouTube around the #TimeForWhatMatters theme, with messages around spending time with family or taking time for #selfcare.
The campaign beat internal goals, garnering more than 1.5 million impressions and a higher-than average engagement rate across platforms.
Entrant Company
Volcanum Creative Lab
Category
Pro Bono - Pro Bono
Country / Region
Brazil
Entrant Company
Inspired eLearning, LLC.
Category
Non-Broadcast - E-Learning
Country / Region
United States
Entrant Company
Yamamoto Agency
Category
Series / Campaign - Health & Wellness
Country / Region
United States
Entrant Company
Members Trust Company
Category
Strategic Communications - Strategic Communications / Other
Country / Region
United States