2021

NYX Awards - 2021 Gold Winner Winner: Agency Guacamole

#TimeForWhatMatters Campaign

Entrant Company

Agency Guacamole

Category

Social Marketing / Communications / Social Influencer Marketing

Client's Name

Carol's Daughter

Country / Region

United States

Experience Level

Agency

Agency Guacamole partnered with Carol’s Daughter, one of the world’s leading hair care brands, to concept and execute a multi-platform influencer campaign for the brand’s newest launch, Wash Day Delight Shampoo.
To highlight the product’s key claim of trimming time on wash day, we created the #TimeforWhatMatters campaign and partnered with a range of diverse influencers across the U.S. to show us what they would do with the extra time they now have on wash day.
The content partners delivered impactful and inspiring content on Instagram, TikTok and YouTube around the #TimeForWhatMatters theme, with messages around spending time with family or taking time for #selfcare.
The campaign beat internal goals, garnering more than 1.5 million impressions and a higher-than average engagement rate across platforms.

2021
Non-Broadcast
NYX Awards 2021 Winner - Cooney Smart Freeze & Freeze Block Video, QA Graphics
gold
winner

Entrant Company

QA Graphics

Category

Non-Broadcast / Consumer Products / Services

Country / Region

United States

2021
Strategic Communications
NYX Awards 2021 Winner - AECOM Global Well-Being Year Round Program, Blue Communications
gold
winner

Entrant Company

Blue Communications

Category

Strategic Communications / Communication Program

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - Cooked in 5, BET Digital
gold
winner

Entrant Company

BET Digital

Category

Design & Print / Poster (Single)

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Remote Working Masterclass: Working in a Global Team, Real Projects: Creative Elearning
gold
winner

Entrant Company

Real Projects: Creative Elearning

Category

Website / E-Learning Education

Country / Region

United Kingdom