2021

NYX Awards - 2021 Gold Winner Winner

Beat the road

Entrant Company

Miami Ad School

Category

Advertising / Advertising Campaign

Client's Name

Spotify

Country / Region

France

Experience Level

Student

The 2020 stays-at-home orders transformed our lives from active to slightly sedentary. Despite the changes in listening behaviors people are still listening to music and are looking for song inspirations, and Spotify aims to bring back the missing vibes for 2021 by helping its listeners go back on the road for an exclusive track hunt.

Spotify listeners will be able to unlock unreleased songs and special collabs just by moving.

Credits

Copywriter
Ugo Lanaro
Art Director
Gabriela Samamé
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