2021

NYX Awards - 2021 Gold Winner Winner: Multipleoutlet Productions & Charity Bids

THE BALL

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast / Event

Client's Name

National Jewish Health

Country / Region

United States

Experience Level

Agency

Tasked with replacing the yearly formal gala The Beaux Arts Ball for National Jewish Health hospitals in Colorado, we decided to create a parody of the Broadway musical "The Prom" using its original four stars. This original script and lyrics catered toward raising funds for the leading respiratory hospital system in the country. Filmed individually on cell phones by the performers themselves, with a director and sound recordist, the editor placed the individuals video segments into the zoom format, while having to line up the timing to make it look and feel like these 4 performers recorded this together. It was a quite a challenge. The event was a tremendous success raising millions of dollars and providing an enormous amount of entertainment, humor and drama for the audience.

Credits

Producer
Israel Schachter
Director/Producer
Yeeshai Gross
2021
Commercials / Marketing
NYX Awards 2021 Winner - Kin Insurance - Rain Spot, Media One Creative Inc.
gold
winner

Entrant Company

Media One Creative Inc.

Category

Commercials / Marketing / Budget Under $100,000

Country / Region

Canada

2021
Strategic Communications
NYX Awards 2021 Winner - Securitas Annual Enrollment, Blue Communications
gold
winner

Entrant Company

Blue Communications

Category

Strategic Communications / Communication Program

Country / Region

United States

2021
Immersive & Mixed Reality
NYX Awards 2021 Winner - MRKT ALEXANDRA PARK, PUREBLINK
gold
winner

Entrant Company

PUREBLINK

Category

Immersive & Mixed Reality / Architecture

Country / Region

Canada

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Ride to Work, PeopleReady
gold
winner

Entrant Company

PeopleReady

Category

Marketing Effectiveness / Video Campaign

Country / Region

United States