2021

NYX Awards - 2021 Gold Winner Winner: Multipleoutlet Productions & Charity Bids

THE BALL

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast / Event

Client's Name

National Jewish Health

Country / Region

United States

Experience Level

Agency

Tasked with replacing the yearly formal gala The Beaux Arts Ball for National Jewish Health hospitals in Colorado, we decided to create a parody of the Broadway musical "The Prom" using its original four stars. This original script and lyrics catered toward raising funds for the leading respiratory hospital system in the country. Filmed individually on cell phones by the performers themselves, with a director and sound recordist, the editor placed the individuals video segments into the zoom format, while having to line up the timing to make it look and feel like these 4 performers recorded this together. It was a quite a challenge. The event was a tremendous success raising millions of dollars and providing an enormous amount of entertainment, humor and drama for the audience.

Credits

Producer
Israel Schachter
Director/Producer
Yeeshai Gross
2021
Covid Related
NYX Awards 2021 Winner - Helping patients through COVID-19: American Kidney Fund, American Kidney Fund
gold
winner

Entrant Company

American Kidney Fund

Category

Covid Related / Non-Profit

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - “Virtual Events Series” Channel Marketing Campaign, The MRN Agency
gold
winner

Entrant Company

The MRN Agency

Category

Integrated Marketing / Event Marketing

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Elizabeth Blau, Beyond the Porch
gold
winner
Steelite International

Entrant Company

Beyond the Porch

Category

Branded Content / Restaurant

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Phishing with Cookies, MobileIron / Ivanti
gold
winner

Entrant Company

MobileIron / Ivanti

Category

Marketing Effectiveness / Communication Campaign

Country / Region

United States