ITRI TODAY

ITRI TODAY is a quarterly e-publication of the Industrial Technology Research Institute (ITRI), the largest applied research institute in Taiwan. The web-based magazine reports major events, R&D advances, innovation stories, and collaboration projects of the Institute periodically. With vivid digital content, easy accessibility, and effective distribution, ITRI TODAY allows target readers across the globe to stay current with the Institute’s latest updates and learn new ideas that can inspire diverse innovation. ITRI TODAY has long served as a key marketing material that promotes the Institute’s tech achievements, brand awareness, and links with international communities. Its current digital format makes ITRI TODAY an effective tool for content marketing and has successfully increased international visibility and generated leads to forge business cooperation. The stories in ITRI TODAY have been cited on top-notch specialized media such as EE Times and IEEE Pulse, and used as pitching materials for two TV programs of Discovery Channel. Each article of ITRI TODAY is around 400-800 words long, providing readers with a 3-5 minute read for a quick glimpse on ITRI’s critical progress and sparking their business or R&D interest. The stories communicate in a clear language and display good quality of copyediting and typography. The multimedia-aided content rapidly grabs readers’ attention and provides explicit illustration with simple graphics, brief videos and attractive photos. Meanwhile, the layout achieves a balanced integration of visual and textual elements. With a mobile-friendly (RWD) design, ITRI TODAY can be consumed on any electronic device (e.g. a computer, tablet, or smartphone), making it easy to access and share. Combining with monthly newsletters and social media marketing, ITRI TODAY has reached global readers more efficiently and widely, creating a stable relationship with its target audience. Currently it has over 15,000 subscribers, a ten-fold growth compared to its previous readership in print editions. ITRI TODAY offers high information value to address reader interest, shows a high quality of display copy, and demonstrates an excellent ability to support the Institute’s brand. This impactful marketing material thereby acts as a crucial communication bridge that connects ITRI with industries, tech societies and global markets.