2021
Entrant Company
veJov Design, LLC
Category
Design & Print / Logo
Client's Name
The Balm In Gilead, Inc
Country / Region
United States
Experience Level
Agency
The Southeast Diabetes Faith Initiative (SDFI) is a multi-state faith-based program created by The Balm In Gilead, Inc., to expand the National Diabetes Prevention Program (National DPP). Through this program, people across the country learn the skills they need to lose weight, be more physically active, and manage stress—in short, transform their lifestyle. This transformation is at the core—the very foundation of the design concept. veJov crafted the logo from two directions.
First, the structural feel of the typography embodies the essence of the program's discipline. The twelve-month program creates the structure necessary to make the changes to improve your health. Then secondly, using the initials to form the butterfly creates an incredible monogram for the brand. Overall, the brand messaging and visuals convey the step-by-step context that making modest lifestyle changes now — like eating healthier, being more physically active, and managing stress — may help you avoid having to manage type 2 diabetes for the rest of your life.
Credits
Entrant Company
Parnaso
Category
Broadcast / Television / Public Interest / Awareness
Country / Region
Spain
Entrant Company
Affinity Creative Group
Category
Commercials / Marketing / Business-to-Business
Country / Region
United States
Entrant Company
Blue Chalk Media
Category
Social Video / Documentary
Country / Region
United States
Entrant Company
Family AG
Category
Strategic Communications / Video Campaign
Country / Region
Switzerland