2021

Entrant Company
veJov Design, LLC
Category
Design & Print / Logo
Client's Name
Nameerf Products, LLC
Country / Region
United States
Experience Level
Agency
Freeman, the client\'s last name, backward creates the unique conceptual foundation for the Business name—Nameerf—\"Name\" and \"Erf.\" Contextually, erf in mathematics, the error function, also called the Gauss error function. It is often denoted by erf. Notable in this business context, Nameerf shares messages on t-shirts that define life\'s error functions; subsequently, when transposed and filled with new understanding, the reader becomes a free man. Nameerf is not equal to freedom. However, understanding Nameerf is a freeing existence. Embed in the logo is the negative space that reveals the mathematical, not equal symbol (≠).
Credits
Entrant Company
ContempCo
Category
Strategic Communications / Interactive Brand Experience
Country / Region
United States
Entrant Company
Axis Studios
Category
Branded Content / Music
Country / Region
United Kingdom
Entrant Company
Artefact Group
Category
Marketing Effectiveness / Special Event
Country / Region
Russia
Entrant Company
Filmreaktor Global
Category
Branded Content / Aesthetics
Country / Region
Australia