2021

NYX Awards - 2021 Grand Winner Winner

NAMEERF Logo Design

Entrant Company

veJov Design, LLC

Category

Design & Print - Logo

Client's Name

Nameerf Products, LLC

Country / Region

United States

Experience Level

Agency

Freeman, the client\'s last name, backward creates the unique conceptual foundation for the Business name—Nameerf—\"Name\" and \"Erf.\" Contextually, erf in mathematics, the error function, also called the Gauss error function. It is often denoted by erf. Notable in this business context, Nameerf shares messages on t-shirts that define life\'s error functions; subsequently, when transposed and filled with new understanding, the reader becomes a free man. Nameerf is not equal to freedom. However, understanding Nameerf is a freeing existence. Embed in the logo is the negative space that reveals the mathematical, not equal symbol (≠).

Credits

chief creative/lead design
Venroy Joseph
graphic artist
Kevin Brown
client engagement
Kimi-Roux James
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