SUSE's Infinity Design

In 2020, SUSE joined forces with Rancher, the star in enterprise Kubernetes. Together, they share one vision: being known as the leading open source innovator. The brand refresh was a fusing of two strong brands, capturing the heart and soul of each and aligning them to one strong, shared identity. The result is a brand to position SUSE as a leader in the industry and build global brand awareness.
The rebrand was a unique blend of art and neuroscience, placing creatives and scientists in the same room. By combining art theory with psychological research and implicit association tests, the resulting brand is highly innovative and proven to drive results.