The California Endowment Redesign

As the largest private health foundation in the state, The California Endowment exists to help establish social justice and health equity for all Californians. While The California Endowment mission is vital to the residents of California, complicated messaging and an overwhelming navigation made their previous website hard to use.
Digging in deep, our detailed discovery process helped us identify the web of issues and develop a strategy to address them. Our design solution mixed uplifting colors and determined typography, meant to inspire positive change, with impactful action-oriented imagery to weave the powerful brand story across the site.
The simplified website hierarchy and related relevant resources pulled into each page makes it easy for visitors to find the information they\'re looking for. Paired with messaging that pulls the visitor into the narrative woven across the site, the user journeys we designed direct the focus of the visitor down the pivotal paths to find out more information about The California Endowment and the incredible work they are doing.