2021

NYX Awards - 2021 Silver Winner Winner: Multipleoutlet Productions & Charity Bids

THE BALL

Entrant Company

Multipleoutlet Productions & Charity Bids

Category

Non-Broadcast / Nonprofit

Client's Name

National Jewish Health

Country / Region

United States

Experience Level

Agency

Tasked with replacing the yearly formal gala The Beaux Arts Ball for National Jewish Health hospitals in Colorado, we decided to create a parody of the Broadway musical "The Prom" using its original four stars. This original script and lyrics catered toward raising funds for the leading respiratory hospital system in the country. Filmed individually on cell phones by the performers themselves, with a director and sound recordist, the editor placed the individuals video segments into the zoom format, while having to line up the timing to make it look and feel like these 4 performers recorded this together. It was a quite a challenge. The event was a tremendous success raising millions of dollars and providing an enormous amount of entertainment, humor and drama for the audience.

Credits

Producer
Israel Schachter
Director/Producer
Yeeshai Gross
2021
Integrated Marketing
NYX Awards 2021 Winner - Live Here, Buy Here, 24 Communications
silver
winner
Elmore County Economic Development Authority

Entrant Company

24 Communications

Category

Integrated Marketing / Business to Consumer

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - 1.8M new subscribers to mobile operator’s streaming service, Upstream
silver
winner

Entrant Company

Upstream

Category

Marketing Effectiveness / Mobile Campaign

Country / Region

United Kingdom

2021
Social Marketing / Communications
NYX Awards 2021 Winner - How This Association Tripled Memberships Using LinkedIn Ads, Perfect Search Media
silver
winner
The American Massage Therapy Association (AMTA)

Entrant Company

Perfect Search Media

Category

Social Marketing / Communications / Social Ad Campaign

Country / Region

United States

2021
Advertising
NYX Awards 2021 Winner - Afinity, Miami Ad School Hamburg
silver
winner
HTC Vive

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Country / Region

India