2021
Humble Vegan
Entrant Company
Next
Category
Design & Print / Packaging (Series)
Client's Name
Coco Processors
Country / Region
Australia
Experience Level
Agency
The goal of this brand was to introduce an everyday, on-the-go vegan chocolate brand. Existing vegan brands in Australia are generally overpriced and positioned as speciality items. Our clients wanted something more casual and accessible that broke through this elite and alienating brand positioning.
Our approach was to play off some of the preconceptions about vegans creating some fun and engaging copy driven packs.
Credits
Entrant Company
Parnaso
Category
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Country / Region
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Entrant Company
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Category
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Country / Region
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Category
Integrated Marketing / Integrated Mobile Experience (NEW)
Country / Region
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Entrant Company
LINK Strategic Partners
Category
Web Based Production / Schools / Colleges / Universities
Country / Region
United States