2021
Humble Vegan
Entrant Company
Next
Category
Design & Print / Packaging (Series)
Client's Name
Coco Processors
Country / Region
Australia
Experience Level
Agency
The goal of this brand was to introduce an everyday, on-the-go vegan chocolate brand. Existing vegan brands in Australia are generally overpriced and positioned as speciality items. Our clients wanted something more casual and accessible that broke through this elite and alienating brand positioning.
Our approach was to play off some of the preconceptions about vegans creating some fun and engaging copy driven packs.
Credits
Entrant Company
Affinity Creative Group
Category
Integrated Marketing / Integrated Mobile Experience (NEW)
Country / Region
United States
Entrant Company
Paul Gregory Media
Category
Pro Bono / Pro Bono
Country / Region
United States
Entrant Company
SFC Group
Category
Advertising / AD (Single)
Country / Region
United States