2021
Humble Vegan
Entrant Company
Next
Category
Design & Print / Packaging (Series)
Client's Name
Coco Processors
Country / Region
Australia
Experience Level
Agency
The goal of this brand was to introduce an everyday, on-the-go vegan chocolate brand. Existing vegan brands in Australia are generally overpriced and positioned as speciality items. Our clients wanted something more casual and accessible that broke through this elite and alienating brand positioning.
Our approach was to play off some of the preconceptions about vegans creating some fun and engaging copy driven packs.
Credits
Entrant Company
Yamamoto Agency
Category
Commercials / Marketing / Home Living
Country / Region
United States
Entrant Company
Greystone & Co. II LLC
Category
Design & Print / Holiday Card
Country / Region
United States
Entrant Company
Multipleoutlet Productions & Charity Bids
Category
Non-Broadcast / Public Relations
Country / Region
United States
Entrant Company
Cintri
Category
Commercials / Marketing / Animation
Country / Region
United States