2021
Humble Vegan
Entrant Company
Next
Category
Design & Print / Packaging (Series)
Client's Name
Coco Processors
Country / Region
Australia
Experience Level
Agency
Gallery
About The Entry
The goal of this brand was to introduce an everyday, on-the-go vegan chocolate brand. Existing vegan brands in Australia are generally overpriced and positioned as speciality items. Our clients wanted something more casual and accessible that broke through this elite and alienating brand positioning.
Our approach was to play off some of the preconceptions about vegans creating some fun and engaging copy driven packs.
Credits
Entrant Company
International Artists Foundation
Category
Broadcast / Television / Entertainment
Country / Region
United States
Entrant Company
MarketReach
Category
Web Based Production / Information Technology (IT)
Country / Region
United States
Entrant Company
BKN Creative
Category
Branded Content / Health & Wellness
Country / Region
United States
Entrant Company
Miami Ad School Europe
Category
Student Submission / Media Relations / Publicity
Country / Region
Bulgaria