2021
Humble Vegan
Entrant Company
Next
Category
Design & Print / Packaging (Series)
Client's Name
Coco Processors
Country / Region
Australia
Experience Level
Agency
The goal of this brand was to introduce an everyday, on-the-go vegan chocolate brand. Existing vegan brands in Australia are generally overpriced and positioned as speciality items. Our clients wanted something more casual and accessible that broke through this elite and alienating brand positioning.
Our approach was to play off some of the preconceptions about vegans creating some fun and engaging copy driven packs.
Credits
Entrant Company
Global - The Media & Entertainment Group
Category
Audio & Podcasts / Commercial Single
Country / Region
United Kingdom
Entrant Company
Limelight Beverages
Category
Integrated Marketing / Product Branding
Country / Region
United States
Entrant Company
MarketReach
Category
Advertising / Online AD (Campaign)
Country / Region
United States
![NYX Awards 2021 Winner - Managing Multicultural Media Strategy, true[X]](https://nyxawards.com/upload/entry/marcom/thumb/1635294323_thumb_101410.jpg)
Entrant Company
true[X]
Category
Content Marketing & Writing / Annual Report / CSR
Country / Region
United States