2021

Entrant Company
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Category
Design & Print / Packaging (Series)
Client's Name
Coco Processors
Country / Region
Australia
Experience Level
Agency
The goal of this brand was to introduce an everyday, on-the-go vegan chocolate brand. Existing vegan brands in Australia are generally overpriced and positioned as speciality items. Our clients wanted something more casual and accessible that broke through this elite and alienating brand positioning.
Our approach was to play off some of the preconceptions about vegans creating some fun and engaging copy driven packs.
Credits
Entrant Company
CTI Digital
Category
Website / Website / Other
Country / Region
United Kingdom
Entrant Company
VDHI
Category
Pro Bono / Pro Bono
Country / Region
United States
Entrant Company
BET Digital
Category
Design & Print / Character Design / Cartoon / Icon
Country / Region
United States
Entrant Company
SFC Group
Category
Design & Print / AD (Single)
Country / Region
United States