2021
Entrant Company
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Category
Design & Print - Packaging (Series)
Client's Name
Coco Processors
Country / Region
Australia
Experience Level
Agency
The goal of this brand was to introduce an everyday, on-the-go vegan chocolate brand. Existing vegan brands in Australia are generally overpriced and positioned as speciality items. Our clients wanted something more casual and accessible that broke through this elite and alienating brand positioning.
Our approach was to play off some of the preconceptions about vegans creating some fun and engaging copy driven packs.
Credits
Entrant Company
QNET
Category
Social Video - Informational
Country / Region
Singapore
Entrant Company
Greystone & Co. II LLC
Category
Design & Print - Illustration / Infographic
Country / Region
United States
Entrant Company
Mobupps
Category
Advertising - Advertising Campaign
Country / Region
Canada
Entrant Company
Wizard Films/Yuan Ze University
Category
Branded Content - Branding
Country / Region
Taiwan