2021
Entrant Company
Freshly Pressed
Category
Advertising / Online AD (Single)
Client's Name
Corin Group
Country / Region
United States
Experience Level
Agency
Corin engaged with our agency to create a quick, one-month marketing campaign testing the waters and interest for a new digital product. Our mission was to produce a video ad on Facebook and the GoogleAds network (including a YouTube in-stream video). Traditionally, medical device advertising has been \\\\\\\"safe\\\\\\\" and has not tapped into general digital marketing trends. However, with the change in the sales landscape in 2020, medical device companies were forced to think differently to reach their audience. Taking a chance, Corin engaged us to bring general consumer marketing trends to this industry to create an ad that would speak to their older-generation patient audience in Florida and Texas, USA. Using empathy and relevant content (the campaign launched right before the holidays in 2020), we created an ad that showed the client that pivoting the messaging was the right choice.
Credits
Entrant Company
SPINX Digital
Category
Website / Nonprofit
Country / Region
United States
Entrant Company
Next
Category
Design & Print / Packaging (Series)
Country / Region
Australia
Entrant Company
Media One Creative Inc.
Category
Covid Related / Community Collaboration
Country / Region
Canada
Entrant Company
Yamamoto Agency
Category
Web Based Production / Science & Technology
Country / Region
United States