2021

NYX Awards - 2021 Silver Winner Winner: Freshly Pressed

OPSReView (D2C) - Grandparents Make the World

Entrant Company

Freshly Pressed

Category

Advertising / Online AD (Single)

Client's Name

Corin Group

Country / Region

United States

Experience Level

Agency

Corin engaged with our agency to create a quick, one-month marketing campaign testing the waters and interest for a new digital product. Our mission was to produce a video ad on Facebook and the GoogleAds network (including a YouTube in-stream video). Traditionally, medical device advertising has been \\\\\\\"safe\\\\\\\" and has not tapped into general digital marketing trends. However, with the change in the sales landscape in 2020, medical device companies were forced to think differently to reach their audience. Taking a chance, Corin engaged us to bring general consumer marketing trends to this industry to create an ad that would speak to their older-generation patient audience in Florida and Texas, USA. Using empathy and relevant content (the campaign launched right before the holidays in 2020), we created an ad that showed the client that pivoting the messaging was the right choice.

Credits

Owner / Freshly Pressed
Lindsy Mueller
Global Digital Marketing Associate / Corin Group
Sayali Bendkhale
2021
Design & Print
NYX Awards 2021 Winner - Out-of-the-Box Promotional Item, Members Trust Company
silver
winner

Entrant Company

Members Trust Company

Category

Design & Print / Promotional Item

Country / Region

United States

2021
Social Marketing / Communications
NYX Awards 2021 Winner - The Uninterrupted Dinner | New Jotun Fenomastic Wonderwall , Extend Ad
silver
winner

Entrant Company

Extend Ad

Category

Social Marketing / Communications / Social Influencer Marketing

Country / Region

Saudi Arabia

2021
Design & Print
NYX Awards 2021 Winner - Stamford Town Center, Riley Group Inc.
silver
winner
Stamford Town Center

Entrant Company

Riley Group Inc.

Category

Design & Print / Poster (Series)

Country / Region

United States

2021
Web Based Production
NYX Awards 2021 Winner - Corn Warriors - Season 5, Swood Media
silver
winner
Corn Warriors

Entrant Company

Swood Media

Category

Web Based Production / Cinematography (Skill)

Country / Region

United States