OPSReView (D2C) - Grandparents Make the World

Corin engaged with our agency to create a quick, one-month marketing campaign testing the waters and interest for a new digital product. Our mission was to produce a video ad on Facebook and the GoogleAds network (including a YouTube in-stream video). Traditionally, medical device advertising has been \\\\\\\"safe\\\\\\\" and has not tapped into general digital marketing trends. However, with the change in the sales landscape in 2020, medical device companies were forced to think differently to reach their audience. Taking a chance, Corin engaged us to bring general consumer marketing trends to this industry to create an ad that would speak to their older-generation patient audience in Florida and Texas, USA. Using empathy and relevant content (the campaign launched right before the holidays in 2020), we created an ad that showed the client that pivoting the messaging was the right choice.