2021

NYX Awards - 2021 Silver Winner Winner: Freshly Pressed

OPSReView (D2C) - Grandparents Make the World

Entrant Company

Freshly Pressed

Category

Advertising / Online AD (Single)

Client's Name

Corin Group

Country / Region

United States

Experience Level

Agency

Corin engaged with our agency to create a quick, one-month marketing campaign testing the waters and interest for a new digital product. Our mission was to produce a video ad on Facebook and the GoogleAds network (including a YouTube in-stream video). Traditionally, medical device advertising has been \\\\\\\"safe\\\\\\\" and has not tapped into general digital marketing trends. However, with the change in the sales landscape in 2020, medical device companies were forced to think differently to reach their audience. Taking a chance, Corin engaged us to bring general consumer marketing trends to this industry to create an ad that would speak to their older-generation patient audience in Florida and Texas, USA. Using empathy and relevant content (the campaign launched right before the holidays in 2020), we created an ad that showed the client that pivoting the messaging was the right choice.

Credits

Owner / Freshly Pressed
Lindsy Mueller
Global Digital Marketing Associate / Corin Group
Sayali Bendkhale
2021
Website
NYX Awards 2021 Winner - The California Endowment Redesign, SPINX Digital
silver
winner
The California Endowment

Entrant Company

SPINX Digital

Category

Website / Nonprofit

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - Humble Vegan, Next
silver
winner
Coco Processors

Entrant Company

Next

Category

Design & Print / Packaging (Series)

Country / Region

Australia

2021
Covid Related
NYX Awards 2021 Winner - Stories of Humanity, Media One Creative Inc.
silver
winner
City of Toronto / XOTO

Entrant Company

Media One Creative Inc.

Category

Covid Related / Community Collaboration

Country / Region

Canada

2021
Web Based Production
NYX Awards 2021 Winner - Nutrena ProForce Video, Yamamoto Agency
silver
winner

Entrant Company

Yamamoto Agency

Category

Web Based Production / Science & Technology

Country / Region

United States