2021

NYX Awards - 2021 Silver Winner Winner

The Beer Formerly Known as Annum

Entrant Company

Alosta Brewing Co.

Category

Design & Print / Promotional / Branding

Client's Name

Country / Region

United States

Experience Level

Internal

Anniversary Beer that we called \\\"Annum\\\" from 2014-2018, until we received a Cease and Desist order from a winery in No. California who TM the word, unbeknownst to us, TM the word \\\"Annum\\\" for alcoholic beverages, so we were not allowed to use that name any longer. So, we took a page out of Princes playbook and renamed it \\\"The Beer Formerly Known as Annum\\\". We created our own \\\"sign\\\" that incorporates our logo, a bottle opener, some pint glasses, a hop leave and some barley. The beer itself was a Blackberry Sour Ale that gave it a purple hue, and finished it off with Purple wax to seal the bottle.

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