2021
The Uninterrupted Dinner | New Jotun Fenomastic Wonderwall
Entrant Company
Extend Ad
Category
Social Marketing / Communications / Social Influencer Marketing
Client's Name
Jotun
Country / Region
Saudi Arabia
Experience Level
Agency
The Brief
Jotun is launching a new product Fenomastic Wonderwall Life, a paint that has no smell
Creative Solution
We didn\\\\\\\'t just want to tell people that the new Jotun Fenomastic Wonderwall Life has no smell. We wanted to prove it. And we did that by inviting 5 of the region\\\\\\\'s most influential and loved names including an actress, TV talk show hosts and fashion and beauty celebrities to a live sensorial dining experience. While they were immersed in their dining experience in complete darkness, the product quietly made its point. Each influencer experienced the product and used their own social channels to activate the message - creating an unprecedented buzz for Jotun Fenomastic Wonderwall Life.
Credits
Entrant Company
Morris Animal Foundation
Category
Content Marketing & Writing / Content Marketing / Other
Country / Region
United States
Entrant Company
Hubei University of Technology
Category
Design & Print / Other Design & Marketing
Country / Region
China
Entrant Company
NC Press Release | Communications & Public Relations
Category
Pro Bono / Pro Bono
Country / Region
United States
Entrant Company
Sharon and Guy
Category
Design & Print / Brochure Cover
Country / Region
United States