2021
Entrant Company
Extend Ad
Category
Social Marketing / Communications - Social Influencer Marketing
Client's Name
Jotun
Country / Region
Saudi Arabia
Experience Level
Agency
The Brief
Jotun is launching a new product Fenomastic Wonderwall Life, a paint that has no smell
Creative Solution
We didn\\\\\\\'t just want to tell people that the new Jotun Fenomastic Wonderwall Life has no smell. We wanted to prove it. And we did that by inviting 5 of the region\\\\\\\'s most influential and loved names including an actress, TV talk show hosts and fashion and beauty celebrities to a live sensorial dining experience. While they were immersed in their dining experience in complete darkness, the product quietly made its point. Each influencer experienced the product and used their own social channels to activate the message - creating an unprecedented buzz for Jotun Fenomastic Wonderwall Life.
Credits
Entrant Company
Swood Media
Category
Web Based Production - Editing (Skill)
Country / Region
United States
Entrant Company
Tipping Point Media
Category
Immersive & Mixed Reality - Instructional
Country / Region
United States
Entrant Company
QA Graphics
Category
Strategic Communications - Video Campaign
Country / Region
United States
Entrant Company
Miami AD School
Category
Advertising - Advertising / Other
Country / Region
United States